15 Best SaaS SEO Tools for 2024 Suggested by Top Marketing Experts

Explore the importance of SEO for SaaS businesses and check out the top SaaS SEO tools that can simplify your activities and grow faster.

min read

As SaaS competition intensifies, ranking high on search engine result pages is essential to increase visibility, drive organic traffic, and ultimately attract and convert customers. 

To achieve these goals, SaaS businesses need to utilize powerful SEO tools. 

This article will explore the importance of SEO for SaaS businesses and highlight some of the top SaaS SEO tools to consider in 2023. 

Additionally, we will discuss the key features to look for when choosing the right SEO tool for your SaaS business.

Let’s dive in.

Benefits of SEO Tools for Your SaaS Business

SEO tools offer many benefits for businesses and marketers looking to optimize their websites for search engines. 

Here are some key benefits of using SaaS SEO tools:

  • Comprehensive SEO Analysis - SaaS SEO tools provide comprehensive analysis and insights into your website's SEO performance. They offer features such as site audits, keyword research, competitor analysis, backlink analysis, and on-page optimization suggestions.
  • Time and Resource Efficiency - SaaS SEO tools automate various SEO processes, saving you time and resources. They use algorithms and data analysis to analyze and assess your website's SEO health quickly. This allows you to focus on implementing optimization strategies rather than spending time on manual SEO tasks.
  • Data-driven Decision Making - SaaS SEO tools provide access to a wealth of data and insights that inform your decision-making process. By leveraging this data, you can make informed decisions about keyword targeting, content optimization, and overall SEO strategy.
  • Competitive Edge - SaaS SEO tools allow you to analyze competitor keywords, backlinks, and content strategies. By understanding what works for your competitors, you can adapt your SEO strategy to stay ahead in the search rankings. 
  • Scalability and Flexibility - SaaS SEO tools are designed to cater to businesses of all sizes, from small startups to large enterprises. They offer scalable pricing plans and customizable features to suit your specific needs. As your business grows, you can easily scale up your subscription or add additional features to accommodate your evolving SEO needs.

Considering the benefits that SaaS SEO tools can bring to the table, let’s check the best ones picked by experts worldwide.

15 Best SaaS SEO Tools to Consider in 2023

When choosing the best SaaS SEO tools for your business, several options are available. Let's take a look at some of the top tools that can help you empower your SEO strategy in 2023.

1. SEMRush


SEMRush is a powerful all-in-one SEO tool that offers a wide range of features to improve your SaaS website's visibility. 

With SEMRush, you can conduct competitive research, perform keyword analysis, track rankings, and audit your website's SEO health. 

The tool provides valuable insights and recommendations to optimize your on-page and off-page SEO efforts.

One of the key features of SEMRush is its comprehensive competitor analysis. 

It allows you to analyze your competitors' websites and identify their top-performing keywords, backlink profiles, and content strategies. 

This information can help you understand your competition better and develop strategies to outperform them in search engine rankings.

In addition to competitor analysis, SEMRush also offers a powerful keyword research tool. It provides data on search volume, keyword difficulty, and related keywords, helping you identify high-potential keywords to target in your SEO campaigns. With this information, you can optimize your website's content and meta tags to improve its visibility in search engine results pages (SERPs).



2. Ahrefs


Ahrefs is a popular SEO tool known for its comprehensive backlink analysis capabilities. Backlinks play a critical role in improving website authority and rankings. 

With Ahrefs, you can analyze your backlink profile, identify link-building opportunities, and monitor your competitors' backlink strategies.

One of the standout features of Ahrefs is its backlink analysis tool. It provides detailed information about the backlinks pointing to your website, including the referring domains, anchor texts, and the authority of the linking pages. 

This data allows you to assess the quality of your backlinks and identify any toxic or low-quality links that may be harming your SEO efforts.

In addition to backlink analysis, Ahrefs also offers keyword research and content analysis features. 

The keyword research tool provides data on search volume, keyword difficulty, and click-through rates (CTRs), helping you find valuable keywords to target. 

The content analysis feature allows you to analyze the content on your website and identify areas for improvement to boost your SEO performance.



3. Moz Pro


Moz Pro is a reliable SEO platform that offers a complete set of tools for SaaS businesses.

With Moz Pro, you can conduct keyword research, track rankings, perform site audits, and optimize your website for local SEO.

One of the standout features of Moz Pro is its site audit tool. It scans your website for technical issues, such as broken links, duplicate content, and slow page load times, and provides recommendations to fix them. By addressing these issues, you can improve your website's user experience and search engine visibility.

In addition to site audits, Moz Pro also offers a comprehensive keyword research tool. It provides data on search volume, keyword difficulty, and organic click-through rates, helping you identify valuable keywords to target in your SEO campaigns.

The tool also allows you to track your keyword rankings over time, giving you insights into the effectiveness of your SEO efforts.



4. Serpstat


Serpstat is an all-in-one SEO platform that specializes in competitor analysis.

With Serpstat, you can identify your competitors' top-performing keywords, analyze their backlink profiles, and uncover content gaps.

One of the standout features of Serpstat is its competitor keyword analysis tool.

It allows you to enter a competitor's website and discover the keywords they are ranking for in search engines.

This information can help you identify valuable keywords that you may have overlooked and optimize your content to target them.

In addition to competitor keyword analysis, Serpstat also offers a comprehensive backlink analysis tool.

It provides data on the referring domains, anchor texts, and authority of the backlinks pointing to your competitors' websites.

This data can help you identify potential link-building opportunities and develop strategies to improve your own website's backlink profile.

Serpstat also offers site audits, keyword research, and rank tracking options.

The site audit tool scans your website for technical issues and provides recommendations to improve its SEO performance.

The keyword research tool helps you identify high-potential keywords to target, and the rank tracking feature allows you to monitor your website's rankings in search engine results pages (SERPs) over time.



5. Surfer SEO


Surfer is an SEO tool that helps businesses understand why the best pages rank well for given keywords. 

By analyzing the top-ranking pages for a specific keyword, Surfer provides businesses with actionable insights on how to create content that will outrank their competitors.

One of the key features of Surfer is its content editor, which analyzes a set of elements on a business's pages by comparing them to the top-ranking results for the same keywords. 

This includes the way the content is structured, the use and density of keywords, and the wording, and then provides guidelines on how to create content that will appear on page 1.



6. Also Asked


This is a great way to gather all the possible queries and related keywords about a topic.

Answer the public is a keyword research tool that gives you lots of search variations based on Google’s auto-complete searches and different question modifiers (e.g. How to, what is, etc.) 

I like this tool for thinking creatively about all the different ways people are searching for a topic.

Why it’s useful for SaaS SEO:

  • It’s great for understanding not only what people are looking for but also how they are asking questions
  • I will help you build complete topic clusters addressing all the different query types



7. Keywords Everywhere


Keywords Everywhere is a browser extension that provides keyword data and related metrics such as search volume, CPC, and competition. 

It is designed to help users identify profitable keywords for their content and advertising campaigns. 

It can be used for SEO by identifying keywords and phrases that are relevant to a website's content and targeting them in the website's content and meta tags, which can help to improve the website's search engine visibility.

One of the main features and benefits of using Keywords Everywhere for SaaS marketing is its ability to provide detailed information on keyword volume, CPC, and competition. 

This can help you identify profitable keywords for your content and advertising campaigns and optimize your website's content and meta tags for those keywords. 

Additionally, Keywords Everywhere allows you to analyze the keywords of your competitors and discover new keywords that you can target in your campaigns.



8. Keyworddit


Keyworddit is a free SEO tool that extracts keywords from subreddits. Subreddits are threads to conversations on Reddit. 

Keyworddit works by searching for a specific subreddit or multiple subreddits and extracting the most frequently used words and phrases from the discussions and comments within those subreddits. 

The tool then organizes the extracted keywords into a list, which can be used for keyword research and optimization purposes. 

You can extract up to 500 keywords with search volumes.


Keyworddit is a free tool to use.

9. Google Search Console


Google Search Console is a free tool provided by Google that allows website owners to monitor and maintain their website's presence in Google search results. 

It provides detailed information about a website's performance in organic search, including the number of clicks, impressions, and average position of a website's pages. 

This information can be used to optimize a website's content and structure for better search engine visibility.

One of the main features and benefits of using Google Search Console for SaaS marketing is the ability to see how Google crawls and indexes your website. 

This allows you to identify and fix any crawl errors, broken links, or other issues that may be affecting your website's search engine visibility. 

Additionally, Google Search Console provides data on the keywords and queries that are driving traffic to your website, allowing you to optimize your content for those keywords and improve your search engine rankings.


Google Search Console is free to use.

10. Screaming Frog SEO Spider


The SEO Screaming Frog tool is a widely used and highly regarded desktop-based software for conducting comprehensive website audits and technical SEO analysis.

It functions as a web crawler, scanning your website to identify issues that may impact search engine visibility and performance. 

With SEO Screaming Frog, you can analyze on-page elements such as meta tags, headings, and URLs, as well as detect broken links, duplicate content, and server errors. 

The tool provides valuable insights into your website's structure, internal linking, and potential optimization opportunities. 

It also offers data visualization, reporting, and export functionalities for further analysis and sharing with team members or clients. 

SEO Screaming Frog is a trusted companion for SEO professionals, enabling them to uncover and resolve technical SEO issues, optimize on-page elements, and enhance the overall search engine friendliness of their websites.



11. Google Trends


Google Trends is a tool that allows users to see how often certain keywords or phrases are searched for over time. 

It provides insights into the popularity of a particular topic, keyword, or phrase, and how it has changed over time. 

Google Trends can be used for SEO by identifying trending keywords and phrases that are relevant to a website's content and targeting them in the website's content and meta tags, which can help to improve the website's search engine visibility.

One of the main features and benefits of using Google Trends for SaaS marketing is its ability to provide insights into the popularity of a particular topic, keyword, or phrase, and how it has changed over time. 

This can help you identify trending keywords and phrases that are relevant to your website's content and optimize your website's content and meta tags for those keywords. 

Additionally, Google Trends allows you to compare the popularity of different keywords and phrases and discover new opportunities for your campaigns.


Google Trends is free to use.

12. Answer The Public


AnswerThePublic is a “Make Life Better Tool” built by the people behind CoverageBook. 

It is a keyword tool that shows suggestions of autocomplete sentences on Google and creates useful phrases and questions that people are asking regarding a keyword. 

AnswerThePublic has categories that answer questions with the 5 Ws and the “How”,” Can”,” Which”, and “Will". 

It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. 

Imagine having something like this and it could mean that we could actually be reading customers’ minds and determining what they actually want.



13. HockeyStack


HockeyStack isn’t an SEO analytics tool, BUT it’s a must-have for SaaS SEO teams. 

Without a content tool like HockeyStack, SEO managers cannot measure which content brings the highest MRR which is an essential metric for SaaS teams.

The tool unifies marketing, revenue, sales, and product data into one dashboard with no code so that you can understand what really drives revenue at your SaaS.

It’s completely no code, and it doesn’t require any setup.

With HockeyStack, you can answer inter-departmental questions that you cannot answer with any other tool on the market, such as:

  • Which channel has the highest conversion rate?
  • What is the activation rate of users from Facebook Ads?
  • What is the average contract value of sales that our whitepaper generated?
  • Do users that affiliates bring churn faster than users that marketing brings?

and more.

By providing answers to these questions, HockeyStack allows SaaS businesses to get rid of fragmented data and start understanding what really affects their revenue.



14. GTMetrix


GTMetrix is a popular web performance and optimization tool that is beneficial for SEO professionals. 

It analyzes the speed and performance of websites, providing detailed insights and recommendations to improve site loading times and overall user experience. 

With GTMetrix, you can measure key performance metrics, identify performance bottlenecks, and optimize your website for better search engine rankings. 

The tool offers features such as page speed analysis, waterfall charts, performance grades, and recommendations to help you enhance your site's speed and performance, which are essential factors for SEO success. 

By utilizing GTMetrix, you can optimize your website's technical aspects, reduce bounce rates, and improve search engine visibility, leading to a better user experience and higher organic rankings.



15. HotJar


Hotjar is a powerful user behavior analytics tool that can be beneficial for SEO professionals. 

It provides valuable insights into how visitors interact with your website, helping you understand user behavior, identify areas of improvement, and optimize your site for better search engine performance. 

Hotjar offers features like heatmaps, session recordings, feedback polls, and surveys to capture and analyze user interactions. 

By using Hotjar, you can gain insights into user engagement, scroll depth, click behavior, and form interactions. 

These insights can help you optimize your website's design, content, and user experience to increase engagement, reduce bounce rates, and ultimately improve your website's search engine rankings. 

With Hotjar, you can make data-driven decisions, enhance user satisfaction, and drive organic traffic to your website through improved SEO strategies.



How to Choose the Right SEO Tool for Your SaaS Business

Choosing the right SEO tool for your SaaS business can be a daunting task. To make an informed decision, consider the following factors:

1. Understand Your SEO Needs

First and foremost, assess your SEO needs and goals. Determine what aspects of your SEO strategy you need assistance with. 

Are you primarily focused on keyword research, backlink analysis, or website auditing? 

By identifying your specific requirements, you can narrow down your options and choose a tool that aligns with your needs.

2. Compare Pricing and Plans

Consider your budget when evaluating SEO tools. Compare pricing plans and features from different providers to find the best fit for your business. 

Remember that investing in a high-quality SEO tool is a long-term investment that can yield significant results for your SaaS business.

3. Consider UX and Support

When choosing an SEO tool, user-friendliness and support are key factors. 

Look for a tool with an intuitive interface that allows you to easily navigate and utilize its features. 

Additionally, check for available support channels such as live chat, email, or phone support, as having timely assistance can make a big difference in utilizing the tool effectively.

To Sum up

Implementing effective SEO strategies is vital for the success of SaaS businesses. 

Utilizing the right SaaS SEO tools can optimize your website, drive organic traffic, and ultimately attract and convert customers. 

Consider the features and factors mentioned in this article to choose the best SEO tool that aligns with your business needs. 

If you need help implementing effective SEO strategies or don’t know which tool to use, don’t hesitate to reach out to us.

Our team of experts with comprehensive knowledge and practices of the most SEO tools can give you suggestion and help you choose the best tool for your needs.

Or we can help you implement the whole SEO strategy.

Contact us to learn more about how we can help you drive more traffic to your website and generate at least 200 new leads for your business every month.


How to do SEO for SaaS business?

To effectively perform SEO (Search Engine Optimization) for a SaaS business, follow these steps:

1. Keyword Research - Identify relevant keywords and phrases your target audience will likely search for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.

2. Optimize On-Page Elements - Optimize your website's titles, headings, meta descriptions, and content with your chosen keywords. Ensure your website is user-friendly and mobile-responsive.

3. Create High-Quality Content - Develop informative, valuable, and engaging content that addresses your audience's pain points and questions. Regularly update your blog and knowledge base.

4. Technical SEO - Ensure your website's technical aspects are in order. This includes optimizing site speed, fixing broken links, implementing schema markup, and creating a sitemap.

5. Link Building - Build high-quality backlinks to your website from authoritative sources within the SaaS industry. Guest posting and content promotion can be effective strategies.

6. User Experience (UX)optimization - Provide a seamless user experience with intuitive navigation, fast loading times, and easy-to-use forms and interfaces.

7. Analytics and Monitoring - Use tools like Google Analytics and Google Search Console to monitor website performance, track keyword rankings, and gather valuable insights for optimization.

8. Local SEO - If applicable, optimize your website for local searches by creating a Google My Business listing and acquiring positive customer reviews.

What is SEO for SaaS?

SEO for SaaS refers to the process of optimizing a software-as-a-service (SaaS) company's website to improve its visibility in search engine results pages (SERPs). The goal is to attract organic traffic, generate leads, and increase conversions by ranking higher for relevant keywords and phrases related to the SaaS product or service.

What SEO tools are best?

Several SEO tools are highly regarded for their effectiveness in keyword research, website optimization, and tracking. Some popular options include:

1. Google Analytics - Offers valuable insights into website traffic and user behavior.

2. Google Search Console - Helps monitor and optimize a site's presence in Google's search results.

3. Ahrefs - A comprehensive tool for backlink analysis, keyword research, and competitor research.

4. SEMrush - Provides SEO, competitive research, keyword tracking, and site auditing.

5. Moz Pro - Offers keyword research, site audits, and backlink analysis.

The best tool depends on your specific needs and budget. 

Many professionals use a combination of these tools to cover all aspects of SEO.

How to rank a SaaS website?

To rank a SaaS website, focus on strategies such as keyword research, on-page optimization, content creation, technical SEO, link building, and user experience improvements.

Consistency and patience are key.

SEO is an ongoing process, and rankings can take time to improve.

Continuously monitor and adapt your SEO efforts to stay competitive in the SaaS industry.

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