Did you know that the fintech industry is predicted to reach $188 billion by 2024, according to Deloitte research?
Being at the forefront of the fintech niche is crucial to success, especially in the rapidly evolving industry.
But with so much competition vying for the attention of potential customers, how do you stand out and drive traffic to your website organically?
In this case study, we'll take a deep dive into how we were able to help a fintech company increase its organic traffic by 73.9% quarter over quarter.
Let’s dive into it.
Here’s what we identified when we started collaborating with the client:
- Bad website performance due to technical issues
- Lack of relevant high-intent keywords
- Short-tail keywords were too challenging to rank for due to weak site authority
- The budget didn’t allow for crazy experimentation or rapid publishing
Our growth strategy
We focused on creating a structured and effective content strategy with a special focus on content distribution and community building.
The process being:
- Fixing the technical issues on the website
- Prioritizing low-hanging fruit keywords
- Defining an ICP (Ideal Customer Persona)
- Writing the best content out there
People love it when you provide them value, and the proof of that is that some of our top-performing articles generated 100+ customers for the client.
Besides a crazy increase in profit and active users, other results were:
- 138.4% impressions increase
- 73.9% organic clicks increase
- 150+ organic daily visitors
- Ranking for 5,187+ organic keywords
The Challenge: Increasing Fintech's Organic Traffic
Our client, a fintech startup, came to us with a major challenge - they wanted to drive more traffic to their website and increase their online visibility.
They were struggling to attract the right audience and convert visitors into loyal customers. This was a daunting task, but we were up for the challenge.
1. Understanding Fintech's Target Audience
The first step we took was to thoroughly analyze our client's target audience.
By conducting research and studying user behavior, we could identify their core audience and understand their pain points and needs.
We found that our client's target audience was primarily tech-savvy millennials and small ecommerce business owners looking for solutions to their financial needs.
They prefer to conduct their financial transactions online and through mobile apps.
Small business owners, on the other hand, are looking for financial solutions that can help them manage their finances more efficiently and cost-effectively.
With this knowledge, we could tailor our SEO strategy to target these specific groups.
2. Identifying Key Competitors and Industry Trends
Next, we analyzed the competitive landscape and industry trends.
We looked at the top-ranking websites in our client's niche and evaluated their SEO strategies.
We also monitored industry trends, keeping track of new updates and changes in the fintech industry.
This allowed us to stay ahead of the curve and adjust our strategy accordingly.
One trend we noticed was the increasing popularity of specific terms with low difficulty and a pretty nice volume search.
This was a significant shift in the industry, and we knew we had to adapt our strategy to include those keywords to build authority.
We also identified several key competitors in the space and analyzed their SEO strategies. This helped us identify gaps in our client's strategy, make improvements, and outrank them easily.
3. Setting Realistic Goals and KPIs
Based on our research, we set realistic goals and key performance indicators (KPIs) for our client's SEO campaign.
We developed a roadmap of the steps we needed to take to achieve these goals and then executed our comprehensive SEO strategy.
Our goals were to increase organic traffic to the website, improve search engine rankings, and increase conversion rates.
We tracked our progress closely and made adjustments as needed.
Through our efforts, we increased our client's organic traffic by 50% on a monthly level, improved their search engine rankings, and increased their conversion rates.
In conclusion, through careful analysis, strategy development, and execution, we were able to help our client achieve their goal of increasing their online visibility and driving more traffic to their website.
We continue to work with them to maintain and improve their SEO strategy, ensuring their continued success in the competitive fintech industry.
Our Comprehensive SEO Strategy
At our agency, we understand that a comprehensive SEO strategy is essential for any business looking to improve their online visibility and drive targeted traffic to their website. That's why we developed a multi-faceted approach that encompasses all aspects of SEO, from keyword research and optimization to content marketing and link building.
1. Keyword Research and Optimization
Our first step in developing an effective SEO strategy was to conduct thorough keyword research.
We utilized various tools and techniques to identify the best keywords to target for our client's business.
We then optimized our client's website pages with these keywords, ensuring they were relevant and well-placed within the content.
We also utilized long-tail keywords to help drive targeted traffic to the website.
But our keyword optimization efforts didn't stop there.
We continued to monitor and adjust our keyword strategy over time, ensuring that our client's website remained competitive in the ever-changing world of search engine rankings.
2. On-Page SEO Improvements
We knew that on-page optimization was essential for improving our client's search engine rankings.
That's why we performed a comprehensive audit of our client's website to identify areas for improvement.
This included optimizing page title tags, meta descriptions, and header tags, as well as improving the website's overall structure, navigation, and user experience.
Our on-page optimization efforts didn't just improve our client's search engine rankings. They also helped improve the overall user experience of the website, which led to increased engagement and conversions.
3. Technical SEO Enhancements
In addition to on-page optimization, we also focused on technical SEO enhancements.
We knew that improving site speed, optimizing images and videos, and implementing schema markup were all essential for improving our client's search engine rankings and overall website performance.
Which was pretty bad when we started.
Our technical SEO enhancements didn't just improve our client's search engine rankings. They also helped improve the overall user experience of the website, which led to increased engagement and conversions.
4. Content Marketing and Link Building
We knew that high-quality, relevant, and engaging content was essential for improving our client's online visibility and driving targeted traffic to their website.
That's why we developed a comprehensive content marketing strategy that focused on creating various content types, including in-depth article guides, technical blog posts, compelling visuals, and more.
But we didn't just create content for the sake of creating content.
We made sure that all of our content was optimized for search engines and resonated with our client's target audience.
We also focused on link building, partnering with relevant websites and influencers to earn backlinks and improve our client's online authority.
Our content marketing and link-building efforts didn't just improve our client's search engine rankings.
They also helped establish our client as a thought leader in their industry and drive targeted traffic to their website.
Overall, our comprehensive SEO strategy helped our client improve their online visibility, drive targeted traffic to their website, and ultimately achieve their business goals.
If you're looking to improve your own website's search engine rankings and online visibility, contact us today to learn more about our SEO services.
Measuring and Analyzing Results
Measuring and analyzing results is a crucial part of any successful SEO strategy.
At our agency, we take great care in monitoring various metrics to ensure our clients get the best results possible.
In this section, we will dive deeper into the metrics we track and how we use them to optimize our clients' websites.
1. Tracking Organic Traffic Growth
Organic traffic is the lifeblood of any website, and it's important to track its growth over time. At our agency, we meticulously track our client's organic traffic growth, monitoring changes and adapting our strategy based on our findings.
We utilize Google Analytics and other tools to keep track of the website's traffic and measure the effectiveness of our SEO efforts.
By tracking organic traffic growth, we can identify trends and make adjustments to our strategy accordingly.
For example, if we notice a sudden drop in traffic, we can investigate the cause and make changes to the website to improve its performance.
2. Evaluating Keyword Rankings and Visibility
Keywords are the foundation of any successful SEO strategy.
At our agency, we evaluate our client's keyword rankings and visibility, monitoring changes and optimizing content as needed.
This helps us stay ahead of our competition and ensure that our client continues to rank well in search engine results pages.
We use various tools to track keyword rankings and visibility, including Google Search Console, SEMrush Ahrefs, and so on.
By monitoring these metrics, we can identify opportunities for improvement and make changes to the website's content and structure to boost its rankings.
3. Assessing User Engagement Metrics
User engagement is a key factor in determining the success of a website.
At our agency, we monitor user engagement metrics, time on site, click-through rate, and conversions to determine how engaged our client's audience is with their website.
This helps us adjust our strategy to ensure that users find value in our client's content and stay engaged for longer periods.
By analyzing user engagement metrics, we can identify areas of the website that need improvement and make changes to increase user engagement.
For example, if we notice a high bounce rate on a particular page, we can investigate the cause and change the page's content or design to keep users on the site for longer.
In conclusion, measuring and analyzing results is crucial to any successful SEO strategy.
By tracking organic traffic growth, evaluating keyword rankings and visibility, and assessing user engagement metrics, we can make data-driven decisions that help our clients achieve their goals and stay ahead of the competition.
Key Takeaways and Lessons Learned
The Importance of a Holistic SEO Approach
Through our work with this fintech startup, we learned the importance of a holistic SEO approach.
By combining keyword research and optimization, on-page and technical SEO improvements, content marketing, and link building, we achieved significant results for our client.
Keyword research and optimization are essential components of any SEO strategy.
By researching the keywords relevant to our client's business and optimizing their website content accordingly, we improved their search engine rankings and increased organic traffic to their site.
By optimizing the website structure, improving page load speed, and ensuring that the site is mobile-friendly, we provided a better user experience and improved our client's search engine rankings.
Content marketing is another essential component of a holistic SEO approach.
So creating high-quality, relevant, and engaging content, we were able to attract more visitors to our client's site and improve their search engine rankings.
Link building is the process of acquiring backlinks from other websites to your own.
By building high-quality backlinks from reputable sources, we improved our client's search engine rankings and increased their organic traffic.
Adapting to Industry Changes and Trends
Another key lesson we learned is the importance of staying up to date with industry changes and trends.
SEO is an ever-changing landscape, and it's crucial to stay ahead of the competition by being aware of updates and changes in search engine algorithms and user behavior.
For example, in recent years, there has been a significant shift towards mobile-first indexing, which means that Google now uses the mobile version of a website as the primary index.
This means that it's now more important than ever to ensure that websites are mobile-friendly and optimized for mobile devices.
Another trend in SEO is the increasing importance of local search, along with language-speaking optimization.
With the rise of mobile devices and multi-lingual websites, more and more people are searching for products and services in their language.
As a result, it's essential to optimize websites for specific countries by including language-specific keywords and creating multi-lingual websites.
What we Learned - How To Maintain and Scale Organic Traffic Growth
Finally, we learned that maintaining and scaling organic traffic growth is an ongoing process.
It's not enough to achieve significant results in the short term - it's important to continue adapting and improving SEO strategies over time to ensure that our client's website continues to rank well and attract the right audience.
One way to maintain organic traffic growth is by regularly updating website content and optimizing it for new keywords.
This can help keep the site fresh and relevant and ensure that it ranks well in search engine results pages.
Another way to scale organic traffic growth is by expanding into new markets and targeting new keywords.
By continually researching and identifying new opportunities, we can help our clients reach new audiences and attract more website visitors.
By taking a holistic approach to SEO and adapting our strategies based on our findings, we were able to grow our fintech client's organic traffic by 79.4% quarter over quarter.
And we spend the first month and a half fixing website issues, setting the strategy, and improving the old content.
With diligent tracking and analysis, we were able to achieve significant results for our client and help them achieve their business goals.
If you're ready to dominate the SEO and rank your Fintech business high while attracting conversions at scale - then get to work.
Or you can let the Omnius team do it for you.
The choice is yours.
Contact us and book a 30-minute call to learn how you can improve your SEO and how we can help you bring 100+ leads per month through optimized content.