Fintech SEO Case Study: How Myos Increased Their Signups by 227.9% in 6 Months

Discover how our strategic SEO initiatives propelled signups by an impressive 227.9% in just 6 months. 

This case study is a testament to the power of effective SEO in achieving substantial, measurable results in a competitive Fintech niche.

Explore the challenges faced, lessons learned, and the lasting impact on the client's business. 

Context - The Growth Challenge

Myos is an innovative asset-based loan company that offers ecommerce merchants a radically new way of financing working capital quickly and easily. 

• Targeting UK, Finland, Estonia, DACH region audience
• B2B Fintech business providing financial services

When we started our work together, Myos was fighting with various challenges:

• They had a few articles on the blog that didn’t bring almost any traffic or leads and were poorly researched and written.
• They were ranking for only 167 keywords in total
• They were spending lots of money on Paid Ads without many concrete conversions coming over it.
• They had some of the backlinks pointing to the domain, a DA of 27, and many technical issues to fix. 
• Due to the poor development, their multi-language website was pretty slow, with lots of language redirection script issues that had to be solved.
• Besides the main website pages, they didn’t have any content written in German, which was one of their main markets.

We started our cooperation last year, and in just a few months, Myos started seeing the first traffic growth and sign-ups increase.

Results

The results speak for themselves. 

In less than 6 months, we increased the signups by 227.9%, positioning Myos as the go-to working capital and ecommerce financing source with their in-depth guides and collections.

Here are our content marketing and SEO efforts:

• Published over 130 pages of content
• Increased domain rating from 27 to 37
• Improved the Health score from 6 to 88
• Ranked the website for 11K keywords with over 500 in the top 10 results
• Increased the number of referring domains from 96 to 186
• Generated over 64k users coming to the website
• Increased the signups by 227.9% in 6 months

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Omnius Strategy

First, we created an SEO growth strategy, focusing on the key clusters that matched Myos' most product-market fit and successful use cases.

Then, we created a plan to prioritize content focusing on signup potential, search intent, and resources.

Then, we started executing our SEO strategy alongside their team, which included:

• Delivering an in-depth technical audit to help them nail Core Web Vitals and improve user experience with better pages, content, and functionality of the website.
• Creating new content clusters and properly connecting them through contextual linking
• Translated all the English content into German to improve the localization and personalize the content for their main target market(DACH countries).
• Rewriting the existing content to improve its quality, match better search intent, and win featured snippets.
• Building more than 50 backlinks from relevant and high-quality sites in the Finance and Ecommerce niches with DR over 40.
• Delivering CRO recommendations to improve their CTAs and overall funnel and match better search intent.

Our SEO Strategy that Brought Myos Increase in Signups by 227.9% in 6 Months

1. Fixing the Technical Issues

Addressing the challenges faced by Myos, our team undertook a comprehensive approach to resolve technical issues, optimize website speed, and rectify multilanguage complexities that were causing confusion for search engines. 

We conducted an exhaustive audit to identify and rectify technical glitches that may have hindered the website's performance. 

Here’s the website health score we got when we started:

Focusing on enhancing user experience, we implemented strategic optimizations to boost Myos website speed, ensuring swift and seamless navigation for visitors. 

Here’s what it looked like within GTMetrix before we started our collaboration:

Once we solved the structural website issues and optimized its performance, here are the results that we got:

Additionally, we addressed and resolved multilanguage website issues, ensuring clarity and coherence for search engines. 

By implementing these crucial fixes, we not only streamlined Myos' online presence but also significantly improved its search engine visibility, contributing to a more efficient ranking. 

So the health score on Ahrefs followed the progress of improvements:

The result is a Myos website that not only overcame technical impediments but started standing as a well-optimized and accessible platform in the eyes of both users and search engines alike.

2. Using Competitors’ Keywords

We went with a high-intent SaaS content marketing strategy. 

We’ve done thorough market research to see what the best way to tackle content marketing in the niche is. 

As a result, we’ve discovered many competitors with established branding, such as Uncapped, Wayflyer, Clearco, and many more. 

We've settled on writing articles covering competitors' alternatives and comparison keywords on a mission to deliver the results to our clients as fast as possible.

So, we started writing alternative-based articles, reviews, and comparison articles that are conversion-oriented and belong to the middle and bottom of the funnel.

Here are a few comparison article examples that we’ve published during collaboration:

10 Uncapped Alternatives to Consider in 2023
5 Clearco Alternatives To Consider for Financing Your Business
Wayflyer vs Clearco - Which One To Choose for Financing?

And all of them rank at the top of SERP. 

Here’s an example from the incognito mode:

When writing the alternative article, we put Myos(or any other project) as the first alternative and emphasize its benefits in the ‘vs’ posts. 

Here is an example:

10 Uncapped Alternatives to Consider in 2023

3. Keeping the Friendly Tone of The Articles

There is so much content out there that seems generic and heartless. 

Which drives away so many users on a daily basis.

We try our best to sound more real and humanlike to make our articles more engaging.

Here are some practices that we consistently implement within any project we work on that gathers great results for us:

• Maintaining a friendly and conversational tone to sound authentic and engage our readers. 
• We focus on the article’s readability by splitting our content with headings, subheadings, lists, bullet points, tables, and valuable visuals, always writing in an active voice. 
• Make sure every article is easy to read and skim by breaking it into short, digestible paragraphs, bolding important words and phrases, and adding plenty of white space and valuable images or infographics in the articles.
• Including relevant statistics and facts linking original sources to support our claims and gain the trust of our readers. 
• Writing a set of educational product-led articles to help our readers meet Myos, learn more about it, and understand how it improves their business financing.

Here are a few examples:

3 Tips to Start an Ecommerce Business with No Money in 2023
7 Best Asset-Based Finance Companies To Consider in 2023
7 Stages of a Successful New Product Launch
6 Best Ecommerce Loans To Consider for Your Business

You can read more about SaaS content writing on our blog.

4. Updating the Existing Content

Since we noticed that the existing content was targeting the important keywords but was poorly written and wasn’t ranking, we decided to revamp those articles and improve them for better performance.

Here’s what we did:

• Researched more on those topics and noted what needs to be added
• We changed the complete structure of the articles according to our proven templates
• We shortened the introduction to get to the point faster and improved it with better hooks
• We changed the descriptions of tools mentioned on our list and personalized them for our readers
• We included more H2 and H3 throughout the article
• We removed all generic and fluff content that was there just to increase the number of words.
• We interlinked articles from the same clusters and included more internal links to low-performing articles.
• We increased the number of CTAs throughout the article, improved them to match the intent, and personalized them according to each article’s topic.

5. Optimizing Content for Featured Snippets

In our quest to elevate Myos' online visibility, we implemented a meticulous content optimization strategy designed to secure coveted featured snippets on search engine results pages. 

We analyzed both existing and newly created content. 

Then we started infusing it with strategic keyword placement and structured data to align with the criteria and make featured snippet-friendly content displayed in Google search:

By honing in on user intent and crafting content that directly addresses common queries within the Fintech industry, we positioned Myos as an authoritative source in its niche. 

This approach contributed to better rankings and facilitated the capture of featured snippets, offering concise and valuable information to users right on the search results page.

It resulted in Myos' driving organic traffic and qualified leads through enhanced visibility in search engine results.

6. Building Backlinks and Domain Authority

As one of the best SaaS marketing agencies in Europe, we take link-building seriously and don’t use content mills or link farms that look more like link cemeteries to me.

Instead, all of our link-building processes are based on partnerships, smart A-B-C exchanges, and manual backlink outreach.

We were sending 20 HARO answers per month, bringing us over 30 backlinks which helped us strengthen the domain authority.

This allowed us to grow the backlink profile for Myos significantly. 

In six months, we went from 27 to 37 Ahrefs DR. 

Moreover, as a nice side effect, we got backlink offers from Shopify that noticed our work.

7. Outperforming Big Players as a Reward For Our Devotion

Having experience in creating a compelling content strategy in the fintech niche helped us deliver high-quality, informative, and engaging content.

Content that not only resonated with the target audience but also positioned Myos as an authoritative voice in the ecommerce industry. 

Through meticulous keyword research and a deep understanding of Myos' unique value proposition, we created content that addressed the pain points and interests of the audience.

Leveraging this strategy, we successfully surpassed and outranked industry giants on Google, including Shopify, Alibaba, Oberlo, and Forbes.

Sounds hard to believe?

We have proof, and it’s not photoshopped😉:

This achievement is a testament to our commitment to delivering not just any content.

But content that stands out, drives organic traffic and elevates our client above the competition in search results. 

The Myos success story showcases the transformative power of strategic content creation and its ability to position a brand as a leader in the ecommerce financing domain.

Results

In just six months, we helped Myos almost triple their organic product signups from non-branded SEO and 6x the organic visits that they get through non-branded queries. 

We also contributed to their signup conversion rate improvement, which doubled from May 2023 to November 2023.

In the End

Despite the limited budgets, we managed to get the most ROI possible for Myos, making use of competitors’ keywords.

The combination of our link-building strategy and high-quality content resulted in what Myos was looking for – getting new organic customers and building a lead-generation content marketing machine.

According to Ahrefs, the Traffic value of Myos is now $12.2K per month. 

That’s how much money they would’ve had to spend on Google Ads to receive the same amount of traffic they’re currently getting. 

And what’s worth mentioning is that Myos only spends a fraction of this amount on our services. 

It’s another reminder to think twice when choosing between Paid ads and organic search.

What’s Next

We are always happy when our clients grow, as we enjoy every moment working together and are proud we can contribute to their overall growth, which helps us grow too. 

As an SEO and content marketing agency, but also startup founders, we see countless businesses struggle to generate traffic and qualified leads through content.

The good news is you can get experts to help you overcome these challenges. 

If you are in the SaaS market and want to turn your blog into a lead-generation machine, Omnius can help you each step of the way.

We will create a custom content strategy tailored to your needs and use our SEO and content marketing expertise to bring your business to new heights. 

Book a call with us today to learn how we can help you improve your organic conversions without wasting tons of dollars on paid ads.