11 Fintech Content Ideas to Grow Your Organic Leads in 2024

Discover fintech content ideas to help you boost your organic leads and elevate your strategy with these ideas for maximum growth.

min read

How often do you get stuck trying to find new ideas for your Fintech company’s content?

You have noticed that we didn’t ask whether you got stuck at all. We know you did and will again.

And how do we come by this information?

No, we are not spying on you.

Well, because you’re not the only one experiencing this problem.

In fact, most writers I know talk about their struggles with developing new ways to market company products.

Of course, not all writers experience these creators’ blockades at the same level.

The Fintech industry is highly regulated, and you can’t expect big news every week, which makes it even harder to come up with a new marketing schtick.

We can point you in the right direction. And it will cost you only a few minutes needed to read today’s article.

So, jump on board to unlock your potential.

11 Fintech Themes With a Lot Of Potential Left to Explore

The main course of today’s talk is topics of interest to Fintech Company partners.

Besides, we will offer some examples of how those subjects can look in real-life marketing campaigns.

We will start with easy ones and then grow in complexity.

Stay until the end because our bonus tip is a gold mine of tailor-made topics for your customers.

1. Write about Your Motivations to Start The Company

Who is interested in your reasons for starting a Fintech company?

Well, people might not look for that specific information, but it is a vital aspect of a company’s public image.

Have you noticed that more and more companies add an “About us” section to their web page?

The idea is to present yourself and offer points readers can relate to.


For instance, you worked for a large company, and you developed a feeling that you could offer more to the industry you are passionate about.

But why stop there?

Plenty of arguments offered on the “about us” page deserve more context, and you can show that information in blog posts.

You are looking at a whole series of articles talking about startups’ struggles or what your goal is when it comes to industry development.

Each story makes a new connection between you and prospects working on getting their company off the ground.

2. Testimonials to Form a Link Between You and Customers’ Success

Testimonials play a crucial role in the world of Fintech, powerful endorsements that build trust and credibility among potential customers.

In this rapidly evolving digital landscape, testimonials act as real-life research results.

By showcasing positive feedback from clients who have benefited from fintech innovations, testimonials help potential users feel more at ease about embracing new financial technologies.


Everybody likes success stories, especially if they can relate to the tale’s hero.

And your current customers have the same issues as your potential partners, so the element of trust is part of the story’s beginning.

Amplify the story your customer published, talking about their struggles to avoid bankruptcy or overcome some technical difficulties.

Remember, your customers’ success is your success.

Moreover, testimonials also enable fintech companies to identify areas of improvement based on constructive criticism shared by their users, leading to further enhancements in their products and services.

3. Make Something Old Look New Again

Social media are dynamic environments where stories and trendy accounts change with lightning speed.

So, reposting some old ideas might spark interest in people that recently started following your account.

You will have posts that get buried under all other traffic on your account, and even people following you for a while might enjoy refreshments.

Just keep in mind not to repost verbatim.


For instance, if you want to share the same blog post multiple times on Twitter without appearing repetitive, here are some examples of how to do so:

Step 1: Post a thought-provoking question indicating that the answer is in the linked article.
🤔 Ever wondered how technology affects our attention spans? Discover the surprising insights in my latest article! [Link to the article]
Step 2: Cite the research you used in the article.
🔍 This article is backed by comprehensive research from renowned experts in the field. #TechResearch
Step 3: Mention an influencer and @mention them privately.
👏Influencer Spotlight: Special thanks to @TechGuru for inspiring this piece!
Step 4: Utilize the @mention publicly in the tweet.
🔥 Big thanks to @TechGuru for inspiring this thought-provoking article! Don't miss the eye-opening insights! [Link to the article]
Step 5: Change the visuals used in tweets with an infographic.
🎯 Understanding the impact of technology on our attention spans made easy with this infographic! [Infographic Image]
Step 6: Mention old features as relevant even with new technologies available.
🚀 Despite new tech advancements, the lessons from the past remain relevant in shaping our digital future! #TechEvolution #DigitalAge

4. Create Series of Related Content

A series of related articles offers numerous benefits to both readers and content creators alike.

1. For Readers

Such a series provides a comprehensive and in-depth exploration of a specific topic.

Instead of just scratching the surface, they can gain a deeper understanding by following the articles sequentially, building upon the knowledge with each installment.

2. For Creators

It allows content creators to delve deep into the nuances of the topic, establishing themselves as thought leaders and building credibility within their niche.

In addition, with linked articles, content creators can improve the overall visibility of their website or platform, as readers are more likely to explore multiple pieces of content when they discover an engaging series.


For example, announce a series of related content called “Friday Funding”.

So, every Friday, you go into the pros, cons, and regulations for different models of funding acquisitions for startups.

With such a chain of publications, you create a base of returning readers, which is crucial when your goal is conversion from reader to customer.

5. Make Employees Stars of Content 

There are multiple types of social media activities where your employees can boost brand recognition.

The most direct one is when associates like and share posts from corporate accounts on their private channels.

While such boosts carry certain benefits, the impact itself is not that high.

You can see better results if you reverse it all together and let your associates act as content creators.


By now, everyone knows about vlogs titled “Day in life of …”, you can allow one employee to create a series of tweets describing their task and how they approach them.

With such an approach you can show the human side of your business.

In addition, this approach gives you the opportunity to present work ethics your company promotes.

Step 1: Highlight employee achievements and contributions by showcasing their accomplishments in projects and initiatives. 📖 We knew from the beginning that Maria was the Best Marketing Manager.

And now the world knows. With a regional marketing leader award in her hands for our Christmas campaign.
Step 2: Share employee stories and experiences that offer insights into their professional journeys and lessons learned.
🏆 Seven years ago, no one expected a shy intern to become the Top dog in the legal department.
Second big merging proposal in 4 months. You rule, Martha. #OfficeLaw
Step 3: Showcase behind-the-scenes glimpses of the workplace to provide a glimpse into the daily life at the company.
🎬 Shhhh, bosses are listening to a new plan for online payments.
All eyes are on Melindas’ and Trevors’ creations.
Step 4: Feature employee-generated content, such as photos, artwork, or articles, to celebrate their talents and hobbies.
🎨 Business analyst by day, and #RobTheDrummer at night.
Analyst Rob with his band at the club last Sunday.
Step 5: Celebrate employee milestones and anniversaries to acknowledge their dedication and loyalty to the organization.
Big Five!!! Steves’ five years as an integral part of our R&D team. We would not be here without you.
Step 6: Involve employees in content creation by giving them a platform to share their perspectives or take over social media for a day.
🌏 Hello World!!! My name is Alan, and I am a junior developer.
Today big boss Tom gave me this stage to tell you all about my workday here at [company].
Step 7: Emphasize the importance of work-life balance and how the organization supports employees’ well-being.
🎉 Johnny and his family are the stars of our annual team building. [Insert image]

6. Offer Tips and Tricks Advice

When a customer buys or subscribes to your product you are offering some form of user manual. That manual contains all features customers can use.

Some partners don't read it and others do not fully understand it despite your best efforts to avoid situations like that.

User guidance pages should contain advice on how to perform most tasks with your product in the shortest form possible.


You can use snippets from the user manual. Or, even better, create short videos showing step by step process.


Also, short videos showing how certain features make life easier for your partners is perfect advertisement content for social media.

7. Back Up Your Claims

Besides testimonials, third party experts' opinions carry high value to current and potential customers.

The best reception comes from two types of presentations:

1. Cite research materials 

When citing research descriptive presentations might go unnoticed, on the other hand hard numbers will always deliver a full message.

So, showing  reader gains in percentage points or comparing statistics before and after applying your product.

2. Introduce Experts’ Opinions

Offering long author articles or podcast interviews with experts like economy professors will boost your credibility and allow you to set the stage for future conversations.

Similar to user manuals, snippets or shorter clips as direct answer specific questions are ideal content for sharing on social networks.


8. Make Interactive Tools

Interactive tools like task lists or service calculators are the latest additions pages for FinTech companies.

Interactive tools like that keep visitors on the page and involve the subject at hand.

The bottom line is the main subject of any talks when dealing with the financial sector.

To keep a transparent relationship with customers, most financial organizations offer online calculators.


To make use of such calculators, developing directly implements formulas for calculating cost of product in case.

Only task that visitor left to the visitor is to select payment methods and input values.

9. Remember Where Was Financial Sector

The content you are sharing should contain a bit more than marketing materials.

What to write about then?

Similarly to your company's development, progress made in the financial industry should make an exciting read to visitors.


People passionate about their work like to know those small things that make the financial industry interesting.

Besides, making interesting subjects talk about past events presents you as an organization that learns from history.


Articles such as "Who invented first cash register,"or "When was the first debit card used" will attract even people that are not aware of your company.

10. View Where is Financial Sector Now

Social and cultural trends influence newer generations' money, capital, and banking views.

For instance, research shows that the average consumer completes 2 online transactions per day.

Banks and other financial institutions are adjusting their service to accommodate those needs.

And in return, FinTech companies are facing new challenges regarding products and service development.


Content addressing those obstacles reinforces your position as a relevant partner.

11. Forecast Where are Finances Going

Marshall McLuhan coined the phrase “Global Village” in the 1960s, and we are living in that reality in 2023.

Where does the financial industry go from there?

The latest trends show that global interest in cryptocurrencies is still high.

To further drive that point, governments are looking for ways to introduce Centralized Bank Digital Currencies(CBDC).


People are so worried about how CBDC will impact their lives that even the Federal Reserves had to address the issue.

To make sure that you don't get stuck in 2023, pay attention to future trends and explain to customers and prospects how they can count on your firm support in years to come.

Bonus tip: Scan Your Messages for New Ideas

We can describe this as miscellaneous topics.

The core idea is to listen to your customers. 

A single question on your social network page can inspire new marketing content direction or even point where the industry is falling behind customer demands.

You can wait for questions to come through comments on your content or DM on social platforms.

So, when publishing a video on YouTube, allow comments. Even negative ones can help you grow your audience.

Or you can go hunting for valuable comments using polls or ask-any-question pages

What Can You Carry From Todays’ Article

Some ideas we proposed are older, but still, they can spark interest in your company.

Others are new but have provided excellent results so far.

Use this shared knowledge to elevate your digital marketing.

Are you still finding it challenging to create new content?

That is not surprising. Our team spent years honing skills in digital content development.

Allowing our SEO team to build a comprehensive & systematized approach to organic growth is not just convenient but also a financially sound decision for a FinTech company like yours.

If you want to witness our expertise and proof-of-concept, ask our partners.

Are you intrigued?

Book a free 30-minute call to learn how you can improve your SEO and content marketing.


What are some fintech ideas?

Fintech, short for financial technology, encompasses a wide range of innovative ideas and solutions that leverage technology to enhance financial services.

Some fintech ideas include:

1. Digital Payment Solutions - Develop apps or platforms for easy and secure online payments and transactions.

2. Peer-to-Peer Lending - Create platforms that connect borrowers with individual lenders, eliminating traditional intermediaries.

3. Robo-Advisors - Offer automated investment advisory services using algorithms and AI to manage portfolios.

4. Blockchain and Cryptocurrency - Explore opportunities in blockchain technology and cryptocurrency exchanges.

5. Insurtech - Innovate in the insurance sector with digital claims processing and personalized policy recommendations.

6. Regtech - Develop regulatory technology solutions to help businesses comply with financial regulations.

7. Personal Finance Management - Create apps for budgeting, savings, and financial planning.

8. Credit Scoring and Risk Assessment - Use data analytics and AI to provide more accurate credit scoring.

9. Financial Inclusion - Develop solutions to provide access to financial services for underserved populations.

How do you write fintech content?

Writing effective fintech content requires a combination of financial expertise and excellent communication skills. Here's a general process to follow:

1. Understand Your Audience - Know who your target audience is—investors, consumers, professionals—and tailor your content accordingly.

2. Research - Stay updated with the latest fintech trends, news, and regulations. Research extensively before writing.

3. Clarity and Simplicity - Explain complex fintech concepts in simple terms. Avoid jargon that your audience may not understand.

4. Use Data and Examples - Back your content with data, statistics, and real-life examples to add credibility.

5. Compliance - If discussing financial regulations, ensure accuracy and compliance with relevant laws.

6. Visuals - Use charts, infographics, and visual aids to make complex data more digestible.

7. Engagement - Encourage engagement through comments, questions, or discussions.

What is fintech content?

Fintech content refers to any written, visual, or multimedia material that discusses topics related to financial technology.

It includes articles, blog posts, reports, videos, podcasts, and social media content that cover various aspects of fintech, such as emerging trends, market analysis, regulatory updates, and the impact of technology on financial services.

Fintech content aims to inform, educate, and engage audiences interested in the intersection of finance and technology.

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