SaaS companies are embracing content marketing as a powerful strategy to engage their target audience, foster brand loyalty, and drive sustainable growth.
However, the sheer magnitude of content creation and distribution tasks can quickly become overwhelming, slowing you from harnessing the true potential of content marketing.
Fortunately, there are different companies that see your problem and offer applications to help you with those tasks.
In today’s article, we will recommend some of the best SaaS content marketing tools for every segment of the content creation to help you revolutionize your business.
What is Content Marketing and Why It Is Important For SaaS Companies
SaaS content marketing covers every publication companies use to attract, convert, and retain a target audience.
A general definition is a bit wage, so let's list the most important types of publications that content marketing covers:
- Social media posts
- Videos, etc.
Why SaaS Companies Should Focus on Content Marketing
We can make a whole article on why you should focus on content marketing for your SaaS company.
But for now, let's just list two main ones:
Research shows that in the first 5 years, SaaS companies spend between 80 and 120 percent of their entire revenue. Which is not a winning strategy.
Paid ads on search engines, social media, and video content platforms are the main reason for such high prices.
The costs of creating content is much lower than paying ads and brings long-term benefits. Even when you compare two weeks, your ad is up to years of articles sitting on some hosting server.
2. Conversion rate
The whole point of online marketing is to generate traffic/sales on your platform.
So how does an ad compare to articles on search engine result pages (SERP)?
Marketing agencies' research shows that top-positioned ads attract around 6% of the traffic of top-positioned written content.
The benefits we have mentioned are universal, and your expertise level does not change their impact.
Now let’s jump into the discussion on how you can start creating content for your marketing campaign.
What Are the Benefits Of Using SaaS Content Marketing Tools
If you reach this far into the article, you may wonder, “Why should I spend my money on another app?”
We will answer that question with some instances we have noticed over the years of work.
1. Time Is Money
The basic business principle is converting your time and work into profit. So, tools that save you time are good for your profit.
For instance, you can use an app like Grammarly to finish spell check in 15-20 min, or you can stare at your 1500 words blog post for 2 hours and still miss some of the errors.
Even if tools just cut the workload of your associates, the whole company will benefit from a better work environment.
2. Work Wherever Whenever
In the last few years, industry branches like SaaS or customer support started appreciating the benefits of “working from home”.
In essence, you can work from any place on earth with a decent internet connection.
Most tools used in content creation are web-based applications, which allow you to access it from different platforms like PC, phone, or any Apple laptop.
For example, you can provide assistance to your coworker or customer in a matter of minutes to avoid production delays.
3. Increased Quality of Content
It does not matter what content you are working on, consistent quality is imperative.
Let’s say you are working on a promotional video for your new product.
Video editing tools help you make seamless merging between different video files without crude cuts, jumps or noticeable difference in video resolution.
Consistent content quality builds trust and improved user experience.
Once you have absorbed all the basics we can finally start talking about tools themself.
So, let’s get into it.
Apps For Your Toolbox For Any SaaS Content Marketing
The right tools do not guarantee a masterpiece.
But they can help you save time, improve the process and the quality of your content.
Keep in mind we will not list all the tools we like, but the shortlist of essential ones.
Evernote is a versatile content marketing tool that empowers individuals and teams to capture, organize, and collaborate on ideas seamlessly.
With its intuitive interface and multi-platform accessibility, Evernote allows you to create and store notes, documents, images, and web clippings in one centralized location.
Content creators can easily brainstorm ideas, outline strategies, and draft compelling content using its rich formatting options.
Evernote's powerful search functionality and tags enable quick retrieval of information, making it an efficient tool for managing content archives.
Moreover, the ability to share notebooks and collaborate with team members fosters seamless teamwork and idea exchange.
Whether you're a solo marketer or part of a larger content marketing team, Evernote enhances productivity, streamlines content creation, and ensures that no brilliant idea slips through the cracks.
All this makes it an indispensable asset in the content creation process.
Notion had a long developing process from a simple note-keeping tool to an all-encompassing project management app.
Notion is an exceptional content marketing tool that has revolutionized the way individuals and teams collaborate, organize, and create content.
With its sleek and intuitive interface, Notion allows users to seamlessly manage their entire content workflow, from brainstorming ideas and outlining strategies to creating and publishing engaging content.
Its flexible and customizable features enable users to create databases, set up editorial calendars, track tasks, and collaborate with team members, all in one centralized platform.
Notion's powerful integration capabilities with popular apps and services further enhance productivity and streamline content creation processes.
Whether you're a solo content creator or part of a larger team, Notion empowers you to unleash your creativity and transform your ideas into impactful content.
3. Google Analytics
Google Analytics is a powerful content marketing tool that provides invaluable insights into the performance and impact of your online content.
Designed to analyze website traffic and user behavior, Google Analytics equips marketers with comprehensive data to make informed decisions and optimize their content strategies.
Through its user-friendly interface, marketers can track key metrics such as page views, bounce rates, session durations, and conversion rates.
This data allows you to identify popular content, understand audience preferences, and pinpoint areas for improvement.
Armed with such valuable information, you can tailor offerings to meet your audience's needs, ultimately driving better engagement and achieving marketing goals.
Google Analytics is an indispensable asset for content marketers seeking to refine their approaches, attract more visitors, and deliver content that resonates with their target audience.
We have all heard of content skimming, when a page visitor just runs over content looking for answers.
One of methods marketers use are creative visuals, and that is where Canva finds its place.
A wide range of options for professional touch ups or editing images from your portfolio are the strongest points of this tool.
If you want a quick solution to social media posts Canva covers you with a large stock images database you can work with.
Newsletters and white papers are not so impressive without interactive presentations and statistics shown in easy to digest forms, which you can create in a matter of minutes with Canva.
SemRush is an indispensable content marketing tool that empowers marketers and businesses to gain a competitive edge in the digital landscape.
Offering a comprehensive suite of features, SemRush allows you to conduct in-depth keyword research, analyze competitors' strategies, and monitor website performance.
Its powerful content analysis tools enable users to optimize your content for search engines, ensuring better visibility and higher rankings.
Additionally, SemRush's content marketing toolkit aids in identifying trending topics, creating engaging content ideas, and tracking content performance across various channels.
With its user-friendly interface and actionable insights, SemRush streamlines content creation and distribution, facilitating data-driven decision-making for content marketing campaigns.
Whether you're an experienced marketer or a novice content creator, SemRush equips you with the tools and knowledge needed to thrive in the ever-evolving world of content marketing and SEO.
Grammarly is an indispensable content marketing tool that revolutionizes the way individuals write and communicate effectively.
As a sophisticated writing assistant, Grammarly goes beyond traditional spell-check and grammar correction by providing real-time suggestions to improve clarity, coherence, and tone.
Whether crafting blog posts, social media content, or marketing emails, Grammarly's intuitive interface seamlessly integrates into various platforms, ensuring error-free and polished content.
With its advanced features like vocabulary enhancement and plagiarism detection, Grammarly helps content creators maintain consistency and originality across their work.
For content marketers seeking to elevate the quality of their output and engage their audiences with impeccable writing, Grammarly is an indispensable ally in achieving communication excellence.
Hotjar is an invaluable content marketing tool that enables you to gain invaluable insights into your website visitors' behavior and interactions.
Through its user-friendly interface, Hotjar offers a powerful combination of tools, including heatmaps, session recordings, and feedback forms, which collectively provide a comprehensive understanding of how users navigate and engage with website content.
These heatmaps visually represent user clicks, taps, and scrolling patterns, revealing which parts of the website are most engaging and which might require improvements.
Additionally, session recordings allow marketers to view individual user journeys, understanding pain points and identifying potential areas for optimization.
Hotjar's feedback forms encourage visitors to voice their opinions and suggestions, providing qualitative data that complements the quantitative insights gathered through other tools.
By leveraging these valuable analytics, you can make data-driven decisions, optimize your content, and enhance user experience, resulting in more impactful content marketing campaigns.
Which SaaS Content Marketing Tools to Use?
As you can see, there are multiple tools for every segment of content creation for SaaS marketing campaigns.
And yet, even the best AI tools can not replicate the work of the human mind when it comes to creative work.
So what options do you have?
Learn content marketing from zero?
Explore and learn to use each new tool that you need?
Yeah, best of luck with that, considering your busy schedule running a SaaS company.
There is always an option to consult with professionals like the Omnius creative team.
Schedule a 30-minute call with our team, so we can answer the questions you have and help you choose the tools that will bring the most value to your company.
What is a SaaS marketing tool?
A SaaS marketing tool is a software-as-a-service application specifically designed to assist SaaS companies in planning, executing, and optimizing their marketing efforts.
These tools encompass many functionalities, including customer acquisition, analytics, automation, email marketing, SEO, social media management, and more.
SaaS marketing tools streamline processes, enhance efficiency, and empower SaaS businesses to reach their target audience effectively.
What are the 4ps of marketing for SaaS?
In the context of SaaS marketing, the traditional 4Ps of marketing (Product, Price, Place, Promotion) take on a modified significance:
1. Product - Focus on developing a SaaS product that meets the specific needs of your target audience and continuously evolves to stay competitive.
2. Price - Determine a pricing strategy that aligns with your value proposition and the perceived value of your SaaS offering.
3. Place - Ensure your SaaS product is accessible through online channels with user-friendly interfaces, and consider global distribution if applicable.
4. Promotion - Develop a comprehensive marketing strategy that includes content marketing, SEO, PPC advertising, social media, and other promotional tactics to raise awareness and drive customer acquisition.
How do you create a SaaS content strategy?
Creating a SaaS content strategy involves several key steps:
1. Define Your Audience - Identify your target audience, their pain points, and information needs.
2. Set Clear Goals - Determine what you want to achieve with your content, such as lead generation, brand awareness, or customer education.
3. Keyword Research - Conduct keyword research to understand what topics your audience is searching for.
4. Content Planning - Develop a content calendar with a mix of blog posts, whitepapers, videos, webinars, and other formats.
5. Quality Content Creation - Craft high-quality, informative, and engaging content that addresses your audience's needs.
6. SEO Optimization - Optimize content for search engines to improve its visibility.
7. Distribution - Promote your content through various channels, including social media, email marketing, and partnerships.
8. Measure and Iterate - Use analytics tools to track the performance of your content and adjust your strategy based on data insights.
Following these steps, you can create a SaaS content strategy that aligns with your business goals and effectively reaches your target audience.