18 Best Fintech SEO Tools to Support Your Growth in 2024

Discover the best Fintech SEO tools to boost your online visibility, enhance keyword rankings, and drive qualified traffic to your Fintech platform.

min read

Are you facing issues with providing your growth in times of uneasiness or in the future in 2024?

Ranking well in search engine result pages is crucial to raising your online presence. 

It can help you draw more organic traffic and attract high-quality leads with your content.

This growth hacking is on SEO technologies, i.e., SEO tools.

What Are Fintech SEO Tools, and How Can They Support Your Growth in 2024?

In today’s world, a key structural element of the present business and tech landscape is Fintech. i.e., a financial service business.

Fintech offers services supported by hi-tech software solutions for fast and safe transactions.

Fintech tools have a wide range of services, such as Direct payment, online banking, Cryptocurrency management, Ebanking security, and many more.



So, let’s see how Fintech SEO tools can support your growth in 2024!

Why Do Fintech SEO Tools Matter, and What Are Their Benefits?

Starting in 2015, Fintech began to gain popularity, with an increasing, almost rocketing percentage of people using financial technology solutions.

There is growing interest in learning about fintech technologies and tools due to the growing volume of fintech products and services.

This results in a $550 billion market Fintech capitalization in 2023!

Fintech SEO includes investing in page-level content quality investments, utilizing innovation and purpose to build links.

This creates an excellent offering to connect everyone.

The main reason why the Fintech SEO matters is to create a variety of your major master plans, and here are some of them:

✅ marketing campaigns

✅ backlinks

✅ user experience and SEO optimization,

✅ content strategy creation, 

✅ technical SEO audit and fixes,

✅ and keyword research. 

If you make a witty and clever choice using Fintech SEO Tools you could expect real growth in 2024.

Let’s see what various Fintech SEO Tools could make a difference and value to your business!

18 Best Fintech SEO Tools To Support Your Grow in 2024

There are various options available when choosing the best Fintech SEO tools for your company.

Let's have a look at some of the best tools for empowering your SEO approach in 2024!

1. AlsoAsked


With the free research keyword tool AlsoAsked you may learn what inquiries your website's users are asking.

It collects data from Google and other search engines to provide a list of asked queries and keywords that people use to look up relevant subjects.

AlsoAsked has the potential to significantly reduce the time spent on keyword research by offering features such as exporting images to writers and conducting Bulk Searches

Feature Highlights

  • It will work with you to create comprehensive topic clusters that cover every kind of query.
  • It's excellent for comprehending both what people are searching for and how they are posing questions.
  • Supports every area and language.


AlsoAsked gives a free monthly search for non-registered users and provides 3 pricing plans starting from +12$/month.


2. Semrush


Semrush is a full set of solutions for digital marketers and businesses to maximize their online presence.

Sermush provides projects that offer advice on how to boost your internet exposure and help you track your success over time.

Also, it contains 12 tools for organizing your SEO, content marketing, and other

Feature Highlights

  • It offers thorough data and insights into link development, 
  • It also offers sponsored and organic traffic, keyword research, and more
  • It's excellent for boosting your online presence


Semrush offers a free 7-day trial and 3 pricing tiers starting from +129,95$/monthly.


3. SurferSEO


A set of tools and algorithms known as Surfer examines and improves websites for higher search engine rankings.

The future of AI writing capacity creates excellent content in minutes.

It is great as a go-to tool for creating content. 

Feature Highlights

  • It analyzes data from many sources to find the optimal backlink-building tactics
  • It's excellent for keyword density and content relevancy
  • It is great for improving a website's rating.


Surfer SEO comes with 4 pricing tiers, starting with $59.


4. Ahrefs


Popular SEO software Ahrefs has powerful backlink analysis capabilities

Backlinks improve the authority and ranks of websites.

Furthermore, its Content Explorer assists marketers in discovering the majority of popular content in any niche, allowing them to remain ahead of the competition.

Feature Highlights

  • It may track the backlink tactics of your competitors
  • It can work to assess your backlink profile.
  • It provides feedback on link-building opportunities


Ahrefs provides monthly subscription fees beginning at +99$. It offers 4 premium plans in total.


5. SerpStat


To analyze your competition, you can use SerpStat. 

You can use Serpstat to find content gaps and test the backlink profiles of your competitors.

Also, it can determine which keywords are generating the most traffic.

Feature Highlights

  • the competition keyword analysis tool
  • It is great for generating content
  • Find and correct on-site problems to improve your Google results.


SerpStat has a 7-day free trial, then monthly subscription fees begin at $50.


6. Moz Pro


Moz Pro is a trustworthy SEO platform that provides Fintech companies with extensive tools.

You can carry out site audits and keyword research using Moz Pro to keep your webiste optimized and up-to date with the latest SEO best practices.

It includes information on search traffic and organic click-through rates, which can assist you in identifying lucrative keywords to target in your SEO initiatives

Feature Highlights

  • The track rankings analysis tool
  • Use precise metrics for keyword volume and difficulty to target keywords.
  • Keep a list of keywords that you can track and edit as needed.


Moz Pro comes with 4 pricing tiers and monthly subscription fees starting at $79.


7. Keywords Everywhere


A browser extension called Keywords Everywhere offers keyword data together with associated metrics like search traffic, cost per click, and competition.

Its purpose is to assist customers in choosing successful keywords for their advertising and content advertising campaigns.

Feature Highlights

  • It offers comprehensive data on keyword volume,
  • It offers CPC and competition analytics
  • Provides you with competitors' keyword analysis.


Keywords Everywhere starts at 1,25$ per month and offers  pricing plans.


8. Google Search Console


With the help of Google Search Console, website owners can maintain an eye on and manage their website's visibility in Google search results for free.

It offers full information about the performance of a website in organic searches, such as the number of clicks, impressions, and average position of a website's pages.

Feature Highlights

  • Verify that your website is indexed, address any issues, or ask to be reindexed.
  • Find out what searches your website ranks for and how many searches there are each month.
  • Receive notifications when Google detects issues with your website, such as backlinking or spam.


Google Search Console is free of charge!

9. Keyworddit


A free SEO tool called Keyworddit pulls keywords out of forums.

Internet threads for talks are called subreddits.

Subreddits are threads in Reddit discussions.

Feature Highlights

  • searches one or more forums and pulls the most popular terms and phrases from discussions and comments posted there
  • Extracts keywords into lists
  • This list you can multiply use for another keyword search


Keyworddit is free of charge!

10. Google Trends


With the help of Google Trends, users may track the frequency of specific terms or phrases over time.

Google Trends can be utilized for SEO by finding rising keywords and phrases related to the content of a site.

Also, it can target keywords in the content of the website and meta descriptions, which can help increase search engine visibility.

Feature Highlights

  • offers information about the level of popularity of a specific subject, word, or phrase as well as historical trends.
  • compare the ranking for different keywords and phrases for the purpose to identifying new customers for your campaigns.
  • enables users to 7-day frequency of searches for specific keywords or phrases over time. 


Google Trends is free of charge!

11. Screaming Frog SEO Spider


A popular and respected desktop program for performing thorough website audits and technical SEO analysis is SEO Screaming Frog. 

Because of its capacity to run in-depth audits, examine page titles and metadata, discover broken links, and much more.

The tool provides beneficial information on the structure of your website, internal linking, and future year's optimization possibilities. 

Feature Highlights

  • works like a web crawler, looking for problems on your website that could affect search engine performance and visibility
  • Examine page titles and metadata
  • Discover broken links


SEO Screaming Frog can be used with free and paid versions. The premium tier is 239$ per year.


12. Answer the Public


A "Make Life Better Tool," Answer The Public has the same creating team as CoverageBook.

This keyword generator creates questions and relevant phrases based on popular searches for a given topic.

It also displays autocomplete sentence suggestions on Google.

Feature Highlights

  • works like a web crawler, looking for problems on your website that could affect search engine performance and visibility
  • Have categories to provide answers to questions beginning with: "How," "Can," "Will," and "Which”


Answer the Public offers a 7-day free trial and 3 pricing tiers starting from +9$/month.


14. GTMetrix


For SEO specialists, GTMetrix is a popular site performance and optimization tool.

You may use GTMetrix to evaluate important performance parameters of your website.

The tool includes features such as page speed analysis, waterfall charts, and performance grades to help you identify gaps that can be optimized.

Feature Highlights

  • It evaluates the functionality and speed of websites, offering in-depth evaluation
  • It offers recommendations to enhance the user experience and site loading times.
  • You can optimize your website's technical aspects


GTMetrix enables you to use the tool for 7 days free of charge, then you can subscribe with one of the 4 premium plans, starting from +4.25$/month.


15. HockeyStack


HockeyStack is an analytics solution that Fintech companies can use to track their SEO performance.

The solution combines marketing, revenue, sales, and product data into a single dashboard that requires no coding, allowing you to see what truly drives revenue at your Fintech company. 

There is no programming involved, and no setup is required.

Feature Highlights

  • Helps you measure the rate of user activation from Facebook Ads?
  • Answering what the average contract value of sales generated by our whitepaper


HockeyStack offers a Growth plan for $1.399/month and a Custom plan.


16. HotJar


SEO specialists may find use for Hotjar, a powerful user behavior analytics tool.

It offers insightful data on how users interact with your website

HotJar is used to better analyze user behavior, highlight areas where you can further develop, and optimize your website for search engines.

Feature Highlights

  • Calculates the most important indicator for teams, mean revenue per visitor (MRV)
  • You can discover user involvement, scrolling length, click actions, and form interactions. 
  • You can optimize your website's technical aspects


Hotjar comes with a basic free plan and 2 premium plans starting from $32/month.


17. Quillbot


Quillbot is a paraphrasing tool, grammar checker, and plagiarism checker.

You can use Quillbot as a co-writer, summarizer, and translator tool.

This is an all-in-one AI SEO tool that helps you keep your content easy to read, making it more optimized for search engines.

Feature Highlights

  • Paraphrasing sentences
  • Grammar checker
  • Co-writer AI SEO tool


Quillbot can be used free of charge and with a premium tier starting from 4.17$ /month.


18. ChatGPT


An AI-powered chatbot called ChatGPT is intended to have natural, human-like discussions with users

With more NLP ( Natural Language Processing ) tools and OpenAI's GPT-3 language model, it can comprehend user intent and provide suitable responses

Applications such as personal assistant, marketing, and customer service use ChatGPT to create content, automate different types of tasks and get an inspiration from it on a daily level.

Feature Highlights

  • Based on the input, generate human-like text.
  • Paraphrasing tool
  • He can provide FAQ on any subject


ChatGPT comes with a freemium plan, and it also offers a ChatGPT Plus for $20 per month.


How to Choose SEO Fintech Tools?

Among many of Fintech's SEO Tools, you can pick some of them that meet your SEO needs.

1. First, determine which areas of your SEO strategy require assistance.

Do you prioritize keyword research, backlink analysis, or website auditing? 

2. After that, take your budget into account.

3. Compare pricing and features from several suppliers to find the perfect fit for your company. 

Keep in mind that purchasing a high-quality SEO tool is a long-term investment that can deliver nice improvements for your Fintech company.

Newer, the less important is to consider a user-friendly SEO Tool.

Look for a tool that has an easy-to-navigate and use UI. 

Furthermore, look for available help methods like online chat, email, and telephone customer service, as timely help can make an enormous impact on how well the tool is used.

Wrap It Up

The top Fintech SEO tools that will impact banking in the future are Ahrefs, SEMRush, Moz Pro, Serpstat, and others that offer something unique to the fintech industry.

As the competition increases and search engine algorithms change, you must always improve your FinTech SEO master plan.

By learning more about FinTech SEO, making improvements to your website, and tracking your SEO performance, you could increase your company's internet visibility.

Furthermore, you can attract more users to your fintech product.

But your Fintech website will need a committed team to handle all the necessary tasks to improve your SEO.

Or, you may delegate the task to Omnius team.

Because we know exactly what has been proven as effective strategy for years to fintech companies.

Do you want to learn more about it?

Schedule a free 30-minute consultation to find out how to use SEO to increase your monthly organic traffic by at least 50%.

We broke the “standard agency” model, and built it differently.

Learn how we integrate deep into SaaS & Fintech companies to make the growth predictable.

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“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
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Truly valuable partner in helping us to achieve our SEO and analytics goals. Their expertise has allowed us to reach a wider audience and increase our sales.”
Mihajlo Nikodijevic

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