Content Writing Checklist to Dominate Search Results

Unlock the secrets to dominating search results and achieving top rankings effortlessly with our comprehensive Content Writing Checklist.

min read

While a comprehensive SEO content writing checklist can assist you with organic traffic boost, it extends beyond simply applying on-page and off-page SEO principles to your blog.

SEO content writing improves search engine rankings, brings traffic to your website, builds brand authority and awareness, forms relationships with customers, and generates new leads.

Ultimately, page experience stands out as one of the paramount criteria for rankings.

Delve further into the details of SEO writing by continuing to read!

The Importance of Content Writing Checklist

Producing content that interests readers and ranks highly in search engines can be difficult.

The procedure can be sped up by making a growth-driven calculated strategy and employing an SEO content writing checklist.

Using an efficient checklist for generating SEO content ensures you:

  • Solve SEO content writing issues and satisfy your search intent.
  • Create attention-grabbing meta descriptions and headlines.
  • Organize information using headers, bullets, and other elements to make it easier to scan.
  • Integrate target keywords seamlessly for higher ranks.
  • Give readers something of worth by resolving their issues.

Let's take a closer look at how it can simplify your approach and create your material.

The Only SEO Content Writing Checklist You Need in 2024

Use these recommendations as a checklist while writing a blog article for your website, and remember to always write for your audience first.

1. Choose a Focused Keyword or Phrase

Keywords act as a link between the user's search and the most relevant content for that search.

When done correctly, the discovered primary and secondary keywords should ask and answer the following criteria for your content writing:

  • Do they satisfy the search intent, and are they relevant to your content?
  • Are the long-tail variations identified?
  • Is the keyword included within the first 100 words to determine what you rank for?
  • Did you add keywords to your title and headings to optimize your content properly?
  • Does your anchor text include a primary keyword?
  • Did you avoid duplicate page titles and keyword overlaps to overoptimize your content?
  • Does your URL match the title and include the primary keyword?
  • Is the secondary keyword in the text body, and are all the keywords naturally used?

2. Create an Outline

Outlining may appear difficult at first, but consider applying these practical recommendations:

  • Keep it Brief - Aim to include just enough information without going into too much detail; this promotes efficiency while preventing a lack of spontaneity when writing.
  • Create a Balance - Instead of focusing solely on one part of your topic, try to divide your attention evenly.
  • Stay Open to Changes - Maintain a strong strategy, but be open to evolving ideas as you work on your content, allowing flexibility to change and rearrange your outline.

3. Optimize Your Headline and Subheadings

Incorporating these tactics into your content writing checklist will help you produce more compelling headlines and avoid the most common content writing mistakes.

how-to-avoid-common-mistakes-in-headline tactics

Make sure your headline includes all or some of the following elements:

  • Title Format - Use the HTML [H1] header tag and include your keyword to match the desired search intent.
  • Overview Presentation - Utilize [H2] subheadings with strategically placed primary keywords for improved content readability.
  • Subcategories - Use [H3-H6] subcategories to further divide down the content and make it easy for readers to overview your content.
  • Strong Language - Use CTAs to pique potential readers' interest and encourage them to learn more about your issue.
  • Utilized Numbers and Statistics - They deliver tangible facts upfront, indicating professional studies that bolster the claims.
  • Leveraged Emotional Triggers - Crafting a headline that touches the heartstrings or elicits an emotional response might increase reader engagement.
  • Tested Multiple Headline Variations - Use an online headline analyzer or solicit peer comments to discover the most appealing title.

4. Write Paragraphs and Sentences That Are Easy to Skim

Readers sometimes prefer to scan web articles rather than read every word.

Here are some helpful pieces of advice on how to make your text more skimmable.

  • Keep Sentences Short - Improve readability without sacrificing message quality, keep sentences to a maximum of 20 words or fewer.
  • Use Active Voice - Create dynamic and clear writing that draws the reader's attention to the acting subject.
  • Emphasize Important Information - Employ bold or italics sparingly to emphasize key points, aiding efficient content navigation by underlining important themes.
  • Utilize Bullet Points and Ordered Lists - These visual signals break up big blocks of text, allowing your readers to rapidly identify crucial ideas.
  • Maintain Consistent Paragraph Lengths - Maintain consistent paragraph lengths to enhance article structure and facilitate quicker content absorption for readers.
  • Use Descriptive Subheadings - Incorporate descriptive H2 and H3 subheadings in your blog post to enhance skimming, making it easier for readers to swiftly navigate and locate specific sections of interest without confusion.

5. Proofread and Edit

A well-written, error-free article increases your content's trustworthiness and effectively engages readers.

A thorough proofreading should include several rounds and levels. Here are some suggestions:

  • Focus on Consistency - Ensure that your blog post's formatting (headings, subheadings), linguistic style, and tone of voice (casual vs. formal) are consistent throughout.
  • Identify Grammatical Errors - Pay particular attention to spelling and punctuation errors, sentence structure flaws, and missing words or phrases that may confuse readers.
  • Highlight Problematic Sections - Use a highlighter to make them easier to address in later revisions.

Consider proofreading tools like Grammarly or Hemingway Editor to check on your grammar and semantic errors.


6. Add Visual Appeal and Optimize Images to Your Written Content

Follow these rules for using images and graphics to guarantee that your content gets the most out of visual elements:

  • Select Relevant and High-Quality Images - Use graphic design tools to create bespoke visuals.
  • Customize Graphics to Reflect Your Brand Identity - Utilize a consistent color palette, incorporate fonts, and adapt templates or images to reflect your brand's presentation.
  • Place Images Strategically Within Your Content - Use images to break long sections of text, employ captions underneath visuals, and align them with corresponding paragraphs.

Tips to improve your image SEO:

  • Name Your Images Properly - According to Google's Image SEO advice, descriptive filenames are essential.
  • Resize Images to the Display Dimensions - Page speed is critical. If you don't pay attention to file size, you may unintentionally slow down your page.
  • Choose the Right Format - There is no one correct format to utilize, and some of the common ones are JPEG, PNG, WebP, or SVG, which are the most used.

Note - Google suggests using WebP as a favorable substitute for conventional image formats due to its ability to reduce file sizes while maintaining high image quality.

To learn more about image optimization, check our SaaS SEO Checklist.

Additionally, reduce image dimensions and use proper image formats with tools like TinyPNG or


7. Link to Appropriate Content

Internal linking enhances SEO by aiding search engine exploration and understanding of your content.

To do this efficiently, examine the following subpoints:

  • Anchor Text Optimization - Descriptive anchor text ensures clarity about the linked information without excessive length or keyword stuffing.
  • Strategic Placement - Place internal links at the beginning and end of your content to allow readers to explore related topics seamlessly while consuming your post.
  • Maintain Balanced Link Distribution - Spread them out equally to retain an aesthetically pleasant look and feel while ensuring maximum website engagement and user experience.

External linking reveals that you have done extensive research, which builds confidence with readers and search engines.

To successfully incorporate external links into a blog article without detracting from its readability:

  • Use Anchor Text - Use a hyperlink to surround pertinent keywords or phrases.
  • Do Not Overuse External Links - Each link should serve a clear function and provide value to the reader.
  • Place External Links Strategically - They do not need to be evenly dispersed or densely packed but should be placed where they provide the greatest value.

8. Write Well-Optimized Title Tags

Optimized title tags improve search engine rankings and have the potential to increase click-through rates from organic search results.

Follow these rules while designing your title tags:

  • Stay Within Character Limits - Craft a title tag of 50-60 characters or around six words to optimize visibility on Google's search results page.
  • Include Primary Keyword - Strategically place primary keywords near the start of your title tags for enhanced search engine ranking factors while maintaining readability and coherence.
  • Provide Valuable Information - Craft concise title tags to effectively preview blog content, enticing readers while maintaining clarity.
  • Leverage Emotional Impact - Infuse emotion into your title tag to significantly enhance audience engagement, as it prompts readers to delve deeper or share the post based on the elicited emotional response.

9. Create Engaging Meta Descriptions

A meta description provides a succinct overview of the content on your page.

Use these recommendations on how to produce compelling meta descriptions:

  • Aim for Optimal Length - Meta descriptions are often truncated at 150-160 characters, so strive to deliver your message.
  • Use Relevant Keywords - Avoid keyword overstuffing for a natural flow, ideally using the primary keyword where relevant.
  • Highlight Benefits and Value - Entice readers by showcasing key takeaways or benefits, encouraging them to click for insights.
  • Address Pain Points - Evoke curiosity in your target audience by providing solutions to their questions and problems.
  • Pen a compelling CTA - Encourage viewers to interact with your post by using active language and compelling call-to-actions such as "Learn more," "Discover how," or "Uncover the secrets."

To learn how your page will look in Google search results, we recommend SERP Snippet Optimizer, as this helps you optimize your content titles for higher click-through rates.



We believe our SEO content creation checklist will be a valuable addition to your search engine optimization toolset.

As you've learned, this SEO writing checklist contains a list of the most crucial procedures to do while optimizing your blog posts and articles for search engines.

By analyzing target keywords, optimizing content for search visibility, and arranging posts for optimal scannability, you can easily create content that engages users and ranks higher.

Should you have further inquiries or need help with evaluating or applying our checklist, feel free to reach out to Omnius professionals without hesitation.

Schedule a 30-minute call with a team of SEO professionals to delve further into content writing and elevate your organic growth endeavors!

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