Orchestrating the Content Marketing Team: An Insider's Guide for Success

Building a content marketing team is an adventure—it's like planning a moon landing but realizing you're using a map of Disneyland. Learn how to gather a team and transform the chaos into a masterpiece.

min read

Ah, content marketing. It's the golden ticket for any startup looking to conquer the online ecosystem.

Or so you think until the first draft from a freelancer hits your inbox, and it's more nonsense than genius. Furthermore, you may not know how to correct the situation afterward.

The truth?

Building a content marketing team is less about gathering a bunch of writers and more about orchestrating a symphony of strategy and analysis.

Let's dive into the not-so-secret blueprint for putting together a dream team for you, shall we?

The Guide to a Great Content Marketing Team

The Content Strategist

Picture this: A person so familiar with your company's voice that it could be its PR.

This individual lives in a world of content calendars, conceptualizing campaigns they claim are just "combining different elements."

Yes, they like complex words, but underneath that, they're skilled storytellers, guiding your company's direction like an expert.

Necessary? Absolutely.

The SEO Master

In content marketing, the SEO expert is your Gandalf.

Skilled in the weird language of algorithms and meta tags, they possess the ability to make your content appear on the highly desired first page of Google.

"Just sprinkle some keywords here and... voilà!" they proclaim as your traffic stats soar.

It's simply magic, as basic as it sounds.

The Content Creators

These creators are the soul of the operation, and they are the ones turning your company's message into something that speaks to your audience.

Writers use their imagination to tell stories, designers make concepts come alive through visuals, and proofreaders make sure everything is correct.

Their secret?

A desire to discover the extraordinary in the ordinary.

The Data Analyst

Here's to the ones who get excited about conversion rates and bounce rates. (Don't we all?)

With a spreadsheet (that everyone normally hates) for every occasion, they dive into the data with the enthusiasm of a kid in a candy store.

Observing their work evokes a concern about their caffeine consumption. (We may have landed a client last year that solved that issue with healthy replacements.).

However, don't be mistaken; their insights serve as a compass, navigating your content through the visibility.

This makes their focus on results, not vanity metrics.

Recruiting Your Dream Team

Finding these people? It's a quest worthy of a saga.

While LinkedIn and job boards are the traditional sources for recruitment, the true appeal is found in recommendations. From people that you trust.

As for the interviewing process, ditch the clichés and ask:

  • How they spend their free time, 
  • What are their hobbies, 
  • What their work perspectives are,
  • What their career wishes are, 

and simply pay attention to that spark in their eyes.

In the end, give them some exams to test the knowledge they claim to have. But let them do it in the way they think is best.

You can teach job skills and knowledge, but work code and ethics hardly.

Fostering a Culture of Creativity and Productivity

Creating an environment where ideas flow as freely as mentioned coffee requires a careful balance. It's about encouraging out-of-the-box thinking within deadlines and deliverables.

Think of them as highly creative individuals who also respect the concept of time (mostly).

And in this world of remote work, be prepared for a symphony of Slack notifications, the occasional cameo of a team member's pet during GMeet calls, and brainstorming sessions.

At some point, consider having an office.

We did, and I can say that the hybrid system is our best working system. Like ever.

Measuring Success and Scaling Your Team

Tricky one.

Setting KPIs and tracking ROI is the bread and butter of content marketing. It involves defining success for your team and company and then pursuing it with the persistence of a bulldog.

Establish a system of rewards and penalties to consistently identify who is going the extra mile and who isn't.

Those who work harder will never forgive you if you treat them the same as those who never accomplish basic tasks often.

When the workload increases, it's a signal to expand.

Don't overwork people, as content creation isn't a static job; it requires a fresh mind.

Finishing Up With a Smile

So, this is a straightforward guide to building a content marketing team that's as strong and unique.

From the writers and strategists to the analysts poring over the data, each member plays a crucial role.

The payoff of this journey?

Imagine this: we've got a SaaS company that sells X.

  1. They charge a sweet $𝟱𝟬 per user monthly.
  2. Right now, they've got a solid 𝟭,𝟬𝟬𝟬 𝗽𝗮𝘆𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.
  3. Crunching the numbers means they rake in a nice $𝟱𝟬,𝟬𝟬𝟬 in revenue each month.

💡 𝘛𝘩𝘦 𝘚𝘢𝘢𝘚 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘥𝘦𝘤𝘪𝘥𝘦𝘴 𝘵𝘰 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘚𝘌𝘖 𝘣𝘺 𝘩𝘪𝘳𝘪𝘯𝘨 𝘢𝘯 𝘚𝘌𝘖 𝘢𝘨𝘦𝘯𝘤𝘺 𝘰𝘳 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵.

They estimate the annual cost for SEO services to be $𝟯𝟲,𝟬𝟬𝟬, which is $𝟯,𝟬𝟬𝟬 monthly.

Expected Outcomes from SEO

📍 Increased Organic Traffic

  • With effective SEO, the company expects to see a 𝟯𝟬% increase in organic website traffic over the year.
  • This means they'll get more visitors interested in their project management software.

📍Conversion rate

  • The company's current conversion rate from website visitors to paying customers is 𝟮%.
  • They expect a slight improvement to 𝟮.𝟱% due to the quality of traffic generated by SEO efforts.

Calculation of the potential ROI


🎯 Revenue Increase

  • Monthly revenue before SEO: $50,000
  • Current website organic traffic: 50,000 monthly visitors (CR = 2% = 1000 customers)
  • The expected annual increase in organic traffic: 30%
  • New monthly website visitors: 50,000 x 1.3 = 65,000 visitors

🎯 Conversion Rate Improvement

  • Current conversion rate: 2%
  • Expected conversion rate after improvements: 2.5%
  • Number of expected monthly paying customers: 65,000 x 0.025 = 1625 customers

🎯 Additional Monthly Revenue with SEO

  • New monthly revenue after SEO: 1625 x $50 = $81,250
  • Old monthly revenue: $50,000
  • Additional monthly revenue due to SEO: $81,250 - $50,000 = $21,250

🎯 Annual ROI

  • Monthly SEO cost: $3,000
  • Annual SEO cost: $3,000 * 12 = $36,000
  • Additional annual revenue due to SEO: $21,250 * 12 = $255,000

Now, let's calculate ROI

𝘙𝘖𝘐 = (𝘈𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘯𝘯𝘶𝘢𝘭 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 - 𝘚𝘌𝘖 𝘊𝘰𝘴𝘵) / 𝘚𝘌𝘖 𝘊𝘰𝘴𝘵 𝘙𝘖𝘐 = ($255,000 - $36,000) / $36,000 = 6.083

🚀 608,33% increase 🚀

And if, after all this, you find yourself thinking, "Maybe outsourcing isn't such a bad idea," well, we know a guy.

Or better yet, a whole team that pulled over 63+ million organic visitors last year.

Welcome to Omnius Experience, the wild world of content marketing and SEO. 

We broke the “standard agency” model, and built it differently.

Learn how we integrate deep into SaaS & Fintech companies to make the growth predictable.

“Omnius is bringing in great ideas from their view of the SaaS world.”
Dominik Lambersy
Co-founder & CEO
“With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months. So, if you want an agency that understands startups, do yourself a favour and talk to them.”
Ivana Todorovic
co-founder & CEO
Professional sparring partner & advisor across several marketing channels. Very professional in their work to find automated solutions that are scalable”
Namdar Hazrati
“It’s been absolutely amazing to work with Omnius. Exactly what we needed in order to move quickly, and maintain that winning edge.”
Dusan Bijelic
“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
Omar Farook
Co-founder & CEO
Truly valuable partner in helping us to achieve our SEO and analytics goals. Their expertise has allowed us to reach a wider audience and increase our sales.”
Mihajlo Nikodijevic

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