Webflow Programmatic SEO - Publish 1000s of Pages Effortlessly

Unlock the full potential of Webflow Programmatic SEO to create personalized pages in bulk effortlessly and drive organic traffic at scale.

min read

Writing high-quality long-form content and creating pages for your website is a fantastic method for achieving SEO growth.

But velocity also plays a crucial role here.

Developing content on a large scale may be extremely time-consuming, expensive, and resource-intensive. 

Fortunately, CMS platforms like Webflow and data scraping tools can help you implement a Programmatic SEO strategy efficiently.

This article provides an in-depth look at Webflow programmatic SEO, demonstrates it in action, and educates you on how to implement it.

Let's begin!

What is Programmatic SEO?

Webflow programmatic SEO is the technique of leveraging a database within Webflow to mass-produce content for similarly structured content pages using long-tail keywords.

Programmatic SEO, in general, is an approach to automatically create a huge number of pages using specialized code that turns data from a datasheet into pages.

It entails data use and algorithms to dynamically create and optimize landing pages based on user behavior and interests.

That datasheet has two crucial elements:

  • Head Keywords - High-volume, competitive keywords, such as graphic design tools.
  • Modifiers - Secondary terms that, when paired with head terms, produce specific, long-tail keywords, such as graphic design tools for Instagram.

Specifically, Webflow Programmatic SEO employs page templates to generate several pages for each head phrase and modifier combination.

Here's an example:

Head Keyword Modifiers Keyword Combinations
Social media software
  • For instagram
  • Affordable
  • Social media software for instagram
  • Affordable social media software
  • Affordable social media software for instagram
  • Ford SUVs
  • 7-seater
  • In Detroit
  • Under $30,000
  • 7-seater Ford SUVs
  • 7-seater Ford SUVs in Detroit
  • Ford SUVs in Chicago under $30,000
  • Luggage bags
  • For men
  • With wheels
  • Leather
  • Leather luggage bags
  • Leather luggage bags for men
  • Leather luggage bags with wheels
  • Benefits of Webflow Programmatic SEO

    Almost anyone whose business or digital marketing strategy includes some form of online presence might benefit at some point from programmatic SEO.

    Using programmatic SEO in Webflow has various advantages:

    • Time and Expense Savings - Programmatic SEO automates the design and optimization of landing pages, saving time and resources.
    • Improved Targeting - By studying user behavior and interests, Programmatic SEO enables you to generate highly focused landing pages that appeal to specific demographics or use cases.
    • Scalability - You can simply construct and optimize hundreds or thousands of landing pages, making them suitable for huge SaaS and Fintech websites, e-commerce platforms, or any other where you can apply it.
    • Target Multiple Keywords - You can generate a large number of blog posts/pages using templates, each of which targets a preferably unique keyword.
    • Increased Conversions - When you create a large number of pages, you naturally extend your reach and attract more traffic, which generates more conversions you may generate.

    The more landing pages you need, the more useful programmatic SEO can be for you.

    This is especially true for organizations in the tourism and real estate industries, as well as those involved in e-commerce.

    Retail organizations can also benefit from programmatic SEO because they have a large number of products that can be used on individual landing pages.


    Importance of Webflow Pages for Programmatic SEO

    Programmatic Webflow landing pages are useful for SEO because they allow you to construct highly targeted pages that will rank well in search engines.

    And not only rank well but at scale by covering the whole clusters related to your niche.

    By targeting certain keywords and phrases that your competitors currently rank for, you can enhance your chances of appearing in search results.

    What’s great is that you can build enormous volumes quickly because they are generated dynamically by populating Webflow CMS template pages.

    By adapting your content to your visitors' interests and habits, you can provide a more interesting and personalized experience that encourages them to stay longer on your site.

    Three Main Pillars of Programmatic SEO

    To achieve successful implementation of Webflow Programmatic SEO, automation is employed to tailor website content to specific search queries.

    This approach not only enhances online exposure but also attracts targeted traffic in a more efficient and scalable manner.

    1. Analyze your Niche and Competitors

    Begin by analyzing your niche and assessing the competition to inform your strategy and identify opportunities for differentiation.

    • Discover Keywords - Concentrate on long-tail keywords that are relevant to your niche but have low competition.
    • Analyze Competition - Check out their backlink profiles to learn how they generate site authority.
    • Spot Market Gaps - Identify keywords that your competitors are missing, which may imply chances for you.
    • Monitor Trends - Regularly use Google Trends to stay up to date on what's popular in your niche, allowing for timely content revisions.
    • Evaluate Content Quality - Examine the top pages in your niche to determine the quality of content. Learn what makes them successful and how to differentiate your material.

    You can create a more effective programmatic SEO strategy by breaking it down into discrete phases and using specialized tools.

    2. Research Main Keywords and Potential Modifiers

    An effective programmatic SEO strategy resides in the meticulous selection of keywords.

    It entails uncovering the precise words and phrases your potential audience employs when searching for the solution you offer.

    • Comprehend Head keywords - Start with broad terms relevant to your products or services, known as seed keywords, often one or two-word phrases with a large search traffic.
    • Expand Through Modifiers - Pinpoint headwords with modifiers, such as “best,” “cheap,” “reviews,” or terms based on geographical locations/use cases.
    • Leverage Keyword Tools - Prioritize keywords with a nice balance between strong demand and low competition.
    • Refine Keywords - Refine your list of keywords according to what generates the most traffic and engagement.
    • Analyze Search Intent - Explore the content to reflect the intent, whether informational, transactional, commercial, or navigational.

    Carefully choose and refine your keywords and modifiers to maximize the effectiveness of your programmatic SEO efforts, boosting both traffic and relevance.

    3. Pick Your Long-Tail Niche Keywords

    If you wish for a solid programmatic SEO architecture, you must use the power of long-tail keywords. 

    These are long, specific search terms with a clear intent, which are essential for obtaining focused traffic.

    Here's how to choose the best long-tail keywords for your strategy:

    • Research Basic Keywords - Start with broad keywords, then expand them into longer, more specific phrases that your target clients would employ.
    • Use Research Tools - Use Google's Keyword Planner, or other SEO keyword research tools, to discover variations of your primary keywords and determine their search volumes.
    • Investigate User Queries - Explore forums and social media networks related to your niche. Look for the questions individuals ask and the words they employ.
    • Consider Search Intent - Each long-tail keyword corresponds to a specific user intent. Align your content with this aim to properly address user queries.
    • Quality Over Quantity - Don't just hunt for long terms, but make sure they're related to your niche and have a decent search volume.

    When choosing the correct long-tail keywords, you must not only look for less competitive phrases but also ensure that they resonate with your audience's special interests and demands.


    How to Collect Data for Programmatic SEO?

    You have different options for gathering data based on the sum of data and quality.

    1. Scrape Existing Data

    This is the process of extracting data from websites or other digital platforms.

    Look for websites, APIs, or data sets that are openly accessible and relate to the content you write.

    Programmatic SEO data is acquired in two ways:

    • Data is available on one Webpage - Individuals or governments have all data posted on a page from which you may obtain a free download or pay for it.
    • Data is present on multiple Web Pages - Data is spread across several web pages therefore, you need to use data scraping methods to gather information.

    In the first case, you need to manually locate the specific webpage containing the desired data points and then download the complete dataset in the format of your choice.

    In the second case, you must access data scrapping from multiple sources.

    Data scraping can be accomplished in one of the following methods:

    • Use of No-code Tools - These tools allow users without coding abilities to create software using graphical user interfaces instead of writing code (Zapier, Bubble, Glide).
    • Use of Custom Scripts - You can place third-party or custom code wherever in your design, including rich text elements.

    Note: While it is legal to scrape data from the public internet, several websites have tight policies against it.

    Always review the website's terms and conditions.

    You are not limited to only one dataset per programmatic SEO project.

    You can combine many datasets.

    For example, if one dataset gives me job roles and characteristics, I may identify another dataset that contains types of tools used by those positions that are related to my product.

    Then merge the two to create a unique dataset.

    2. Use Private Data

    Programmatic SEO can be useful for using large amounts of private data.

    For example, you can target terms that demand a quote, such as:

    • "Pricing structures for corporate clients [Company]"
    • "[Specific type of service] cost breakdown in [Geographical area]," and so forth.

    These approaches can spare individuals the inconvenience of engaging in phone or virtual meetings.

    Still, you'll potentially build a substantial advantage since many people are hesitant to inquire or visit locations to obtain such information personally.

    While your output might not match the quantity of the examples mentioned earlier, your content will undoubtedly address more intricate issues for users.

    3. Use Crowdsourcing

    This is the process of collecting data from website visitors or users that can then be used to develop content.

    To add a crowdsourced layer to your project, you must:

    • Add forms to your pages to gather input from visitors or users on certain programmatic data.
    • Provide backend logic to summarize the data.

    Webhooks are a technique to rapidly sync form submissions from Webflow to a database tool.

    A webhook is an HTTP request that is triggered by an event in one system and sent to another, usually with a payload of data.


    Webhooks are automated, meaning they are sent out when an event occurs in the originating system.

    It is what helps you automate the whole process drastically and create pages at scale.

    4. Manual Entry

    If the above three options are not feasible, you may always employ a data entry freelancer to manually collect and enter the data.

    The final result should be an organized spreadsheet of data that you can easily copy and import into a no-code database or table.


    How to Create a Landing Page for Webflow Programmatic SEO?

    Before you design programmatic landing pages that target your competitors, you need to know who they are.

    1. Conduct a Competition Study

    Begin by determining your top keywords and phrases that your competitors are already ranking for and that are pertinent to your industry.

    Note: Consider using a tool of your personal choice or simply hire an SEO agency like Omnius to get it done for you.

    This is the most important step because, here, you’re determining your niche and setting the whole campaign.

    Here are some examples of successful websites that use Programmatic SEO:

    • Airbnb - High-quality photographs mixed with brief writing instill wanderlust in readers, encouraging them to book their holiday through the platform.
    • Slack - The use of moving graphics and clear call-to-action buttons encourages visitors to sign up for an account or learn more about the product.
    • Mailchimp - Quirky images paired with funny prose create a memorable experience that connects with its intended audience.
    • HubSpot - Their simple layout focuses on providing useful information while using social proof components like client logos and star ratings.

    2. Create Your Landing Page Template 

    You can quite simply create a programmatic landing page template using Webflow.

    The headline, subheadings, graphics, and call to action, are the key elements here.

    • Headline and Subheadings - Make use of attention-grabbing headers and subheadings that effectively communicate your message to visitors.
    • Graphics - Use high-quality photos and videos to improve the visual appeal and engagement of your landing pages.
    • CTA - Include a clear call to action that encourages visitors to complete the intended activity, such as making a purchase, filling out a form, or contacting you.

    Keep your messaging consistent with your brand and overall website design.

    3. Set Up Your Targeting Rules 

    Rules will determine who sees which landing pages based on their behavior and interests.

    You can develop a rule that displays information to users who have searched for a given keyword, clicked an ad, and so on.

    Webflow CMS - You can utilize the CMS and develop features that change depending on who your target audience is.

    Establish a new Collection named "Features" with the following fields to accomplish that:

    • Feature name (plain text field)
    • Feature icon (image field)
    • Feature description (rich text field)

    To make this process work, you need to connect Landing Pages with Features.

    What Distinguishes Programmatic SEO From Traditional SEO?

    Comparing programmatic SEO to traditional SEO reveals their fundamental differences.

    Content SEO is fueled by manual effort and is ideal for creating long-form material like blogs or guides.

    This novel method necessitates a significant investment in keyword research tools geared at generating high-impact traffic and conversions from each properly selected phrase.

    Traditional SEO is based on manual content generation, with precisely selected head keywords molded into informative themes and articles.

    ⭐Programmatic SEO is automated and suitable for short-form content, mostly intended for displaying lists or variable data.

    Despite the lower monetary commitment, it leverages volume by targeting specific search queries to compensate for individual page results.

    Programmatic SEO takes a more automated approach, developing material specifically for long-tail keywords.

    This form of material employs template structures geared at a certain set of keywords collected from databases.

    Programmatic SEO has the huge advantage of allowing businesses to target the intent behind a search query, resulting in seamless alignment with search intent.


    Programmatic SEO and traditional Content SEO deliver effective tactics for different types of content development, offering adaptable choices that meet a wide range of company requirements.

    / Traditional SEO Programmatic SEO
    Keyword Focus Head keywords Long-tail keywords
    Content Creation Manual Automated
    Structure Topics & Aticles Keywords Sets(Entities & Modifiers)
    Content Style Text-heavy Data-rich & AI-aided
    Data Source NA SQL, noSQL, Airtable

    The decision between these two is based on the specific needs of your content strategy.

    The Process of Developing Programmatic SEO With Webflow

    No-code apps and tools allow users without coding abilities to create software using graphical user interfaces instead of writing code.

    Before no-code solutions, website and app development required the expertise of programmers.

    Removing that barrier has allowed many more people to create beautiful, functional websites and apps without writing code.

    To properly create programmatic SEO pages, you'll need to use a combination of tools, tactics, and data.

    What you require is a frontend, backend, and synchronizing tool.

    1. Use Webflow as a Frontend Tool


    Webflow is a visual development platform that lets you build production-grade sites with all the power of code without having to write code.

    It’s outputting HTML, CSS, and JavaScript used by developers.

    It can be used as a no-code programmatic SEO tool which means you can add your content and your structure directly.

    For example, instead of writing CSS codes for style and layout, you can use Style Panel to control and modify every element in your project.

    Visual control also applies to 3D interactions and animations that otherwise require JavaScrip coding.

    As you build a webpage, the code writes itself.

    When finished, you can export your code to a developer or you can publish your code directly.


    The downside of Webflow is that it can be costly for beginners.

    2. Use Airtable as a Backend Tool


    Airtable is a cloud-based utility for creating and sharing relational databases.

    As a no-code programmatic SEO tool, it stores and organizes all the blog and SEO content.

    Airtable can integrate with Webflow and link databases to website template pages.

    It enables simple sorting, filtering, and updating, which is essential for tracking various SEO aspects across multiple product web pages.

    A successful collaboration between Webflow and Airtable created Dovetail, a Directory of Tech For Good agencies in the UK.

    3. Sync Data with Findable


    Findable provides strong Airtable templates to help you create your database layout quickly. They provide a concierge service to speed up the process of creating content for your Airtable database.

    Findable is the glue that syncs data from Airtable to Webflow.

    With this tool, you can connect the backend and front end.

    💡Bonus: Here are some additional no-code tools that you can use for simplifying the programmatic SEO:

    • ChatGPT - AI Content Generation to create unique paragraphs for programmatic pages.
    • Octoparse - A no-coding web scrapping software that allows you to quickly fetch data from any website.
    • Jetboost - Another no-code tool that provides powerful extensions for Webflow’s CMS.
    • Supersparks - Enables user-generated content (UGC) on Webflow sites.
    • Plausible - Analytics tool that lets you know how many users came to the site and from where

    Is Webflow Programmatic SEO worth it?

    Businesses can use programmatic SEO to generate SEO pages in Webflow that are suited to their individual needs and goals, all while ensuring that their content is current and accurate.

    But keep in mind that Programmatic SEO is not a replacement for traditional SEO.

    They can work together.

    However, selecting your programmatic SEO strategy is the most difficult part of the procedure.

    If you need help setting your programmatic SEO goals with Webflow consider a team of professionals to help you out!

    Schedule a 30-minute call with the Omnius team to leverage programmatic SEO and scale your organic growth endeavors!


    Which CMS is most effective for programmatic SEO?

    The ideal CMS for programmatic SEO may vary based on several factors.

    These factors include the user's goals, the site's size and complexity, and the technical expertise needed.

    Shopify, WordPress, and Webflow are well-liked choices for those seeking a suitable CMS for programmatic SEO.

    How Do I Optimize SEO With Webflow?

    In general, you do not need to touch the technical SEO components in Webflow.

    You only need to verify that you have solid internal linking, delete duplicated content, and post useful replies to search queries.

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