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On September 8, 2025, Google expanded its AI Mode capabilities by adding support for 5 new languages:
- Hindi,
- Indonesian,
- Japanese,
- Korean, and
- Brazilian Portuguese
Google stated the expansion will "enable more people to use AI Mode to ask complex questions in their preferred language, while exploring the web more deeply."
This update signals Google's strategic focus on strengthening its AI search capabilities amid intensifying competition from ChatGPT and other AI search engines.
The scale of this expansion becomes clear when examining the combined market potential.
These five languages represent a massive opportunity for Google's AI ambitions:
- Combined speaker base: ~1.3B million speakers
- Geographic coverage: 5 major emerging and developed markets
- Economic reach: Markets representing ~$15.1T in combined GDP
- Mobile penetration: All target markets have more than 80% smartphone adoption
Why This Matters
This expansion represents Google's first move yet in the AI search "battle", directly challenging ChatGPT's growing dominance.
By prioritizing these specific markets, Google is positioning itself to capture users before they establish habits with alternative AI search platforms.
For businesses operating in these markets, this development creates immediate opportunities to optimize for AI Mode queries in local languages, potentially capturing traffic from users shifting away from traditional search.
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