Custom ChatGPTs Gain Traction in Google Search Results

A new analysis reveals Google has begun prominently featuring Custom GPTs in search results for high-value commercial keywords, signalling a fundamental shift in how Google evaluates AI tools.

Analysis of search results shows Custom GPTs ranking highly for the following queries:

• "math solver"
• "logo creator"
• "humanize ai"
• "font finder"
• "celebrity look alike"
• "attractiveness test"
• "who called me"
• "cover letter generator"
• "video summarizer"
• "matrix of destiny"
• "ai story generator"
• "word problem solver"
• "quote finder"
• "destiny matrix chart"
• "acronym generator"
• "song finder"
• "write for me"
• "baby generator"
• "image generator"
• "free palm reading"
• "ai lawyer"
• "angel number calculator"
• "face attractiveness test"
• "elvish translator"

According to Ahrefs data, this trend is already driving traffic growth. Custom GPTs under the /g/ folder (https://chatgpt.com/g/) nearly doubled their monthly visits, growing from 15.6 million in early August to 27.48 million by September 1, a 76% increase.

This development presents a significant opportunity for businesses and creators to capture organic traffic through Custom GPT creation, with many tools already demonstrating substantial traffic spikes.

Why This Matters

Google's algorithm is clearly recognizing the value these interactive tools provide to users, rewarding valuable Custom GPTs in SERPs.

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This shift creates immediate opportunities for businesses to rank for competitive commercial keywords by developing genuinely helpful Custom GPTs that include their website links and branding directly in the tool.

The key is ensuring your Custom GPT delivers real value, because Google's ranking of these tools suggests they're being evaluated on user engagement and utility, not just traditional SEO factors.

Industry observers suggest that businesses that act quickly to develop valuable Custom GPTs may secure a positioning advantage.