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On November 11, Google revealed plans to stage Search Central Live in Zurich this December, continuing its tradition of educational gatherings for web professionals across Europe.
The conference format centers on technical presentations from multiple Google divisions, including Search Console, Search Relations, and Shopping teams.
Participants gain firsthand knowledge about optimization strategies and platform updates directly from product experts.
Applications opened immediately, with a deadline set for November 19. Acceptance notifications will arrive progressively through November 24.
Registration carries no cost. Event details: https://rsvp.withgoogle.com/events/scl-zurich-25
This year's program reintroduces community Lightning Talks, 10-minute presentations where industry practitioners share specialized knowledge and case studies with attendees.
Beyond structured sessions, the gathering emphasizes peer-to-peer interaction among European search marketing professionals, with dedicated Q&A segments featuring Google personnel.
Why This Matters
Zurich's selection as a recurring venue reflects Switzerland's position as a central European hub for digital commerce and technical innovation. The December timing allows attendees to gather final insights before year-end planning cycles.
The conference addresses practical implementation challenges as search technology undergoes a fundamental transformation. While competitors introduce alternative discovery methods, Google maintains its strategy of direct practitioner education in established markets.
Regional Context
Search Central Live operates as Google's primary channel for face-to-face knowledge transfer outside its headquarters in California.
Here is the table of confirmed Search Central Live events in late 2025:
The Lightning Talks component distinguishes this event from other stops on the circuit, creating a platform for European practitioners to demonstrate regional approaches to common technical challenges.
For agencies and in-house teams across German-speaking markets, physical access to Google's technical specialists provides clarity on implementation questions that written documentation cannot fully address.
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