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Google rolled out its August 2025 spam update on August 26th, marking the first spam update since December 2024.
The update is applied globally across all languages, with the rollout expected to be completed over the next few weeks.
The 8-month gap between spam updates is longer than Google's typical timeline, suggesting this update may be more comprehensive than usual.
This update likely involves improvements to SpamBrain, Google's AI-based spam detection system, designed to identify and combat evolving spam tactics more effectively.
What's next? SEOs and website owners should closely monitor their organic traffic performance in Google Search Console over the next 2 to 4 weeks to identify patterns and assess the impact of the update.
If affected, sites should review Google's spam policies: recovery typically takes months as automated systems need time to recognise compliance improvements.
Sites that follow white-hat SEO practices should likely see minimal negative impact, while those employing black-hat and spam tactics may experience significant ranking drops.
Check back in a few weeks to see what Google has in store for us this time!
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