Google's John Mueller Reveals Why New Blogger Sites Fail to Rank

Google Search Advocate John Mueller has addressed a widespread confusion plaguing new Blogger website owners who find their sites missing from search results despite following recommended practices, responding directly to user concerns on Reddit.

In a recent statement, Mueller clarified that the problem often isn't indexing failure but rather unrealistic expectations about site name searchability. "If your site's name is 'best web online .com' then almost certainly just having your homepage indexed is not going to get your pages shown for those searches," Mueller explained, noting that generic word combinations face overwhelming competition from established sites.

Mueller emphasized that search engines interpret generic phrases differently than site owners expect. When someone searches "best web online," Google assumes they're seeking informational content, not a specific homepage. The search giant requires distinctive naming that uniquely identifies a site.

The distinction matters critically for troubleshooting. Many site owners waste time investigating technical indexing issues when their real problem is brand positioning. Mueller noted that even with a homepage fully indexed, generic site names won't rank because Google has no reason to show them over more established results.

For Blogger users facing invisibility, Mueller's advice is clear: technical setup matters less than strategic positioning. Sites need unique identifiers, consistent content publishing, and time to build authority signals Google recognizes as legitimate.