100 SaaS Marketing Statistics To Inspire You

Explore the key SaaS marketing statistics to inspire you to create better content and improve your online performance.

min read

How can we anticipate the trends within the SaaS industry in 2024?

Examining SaaS marketing statistics will provide insight into the SaaS industry, its impact on companies of varying scales, and the potential opportunities.

Let's check the stats!

The Biggest Players in SaaS

It is not just the individuals, it’s the whole world that is competing in the SaaS market for their piece of cake.

1. Salesforce leads the SaaS market capitalization rankings as of March 2024, with Adobe and Intuit following closely behind. (MikeSonders)

2. The top 3 SaaS apps on G2 for "Best Software Products 2023" are Hubspot Marketing Hub, Freshping by Freshworks, and Zendesk. (G2)

3. The Asia Pacific area will develop fastest between 2022 and 2025. (ReportLinker)

4. Germany's SaaS market will expand from €6.85 billion to €16.3 billion. (Statista)

5. Between 2020 and 2025, the SaaS industries of China, India, and Brazil will double in growth. (Reply)

6. In 2024, there are about 9,100 software as a service (SaaS) companies in the United States. (Statista)

7. In 2024, Japan's SaaS market value will surpass ¥1.5 billion, according to estimates. (Cisco)

8. The SaaS industry in the UK has the potential to experience a twofold growth by the year 2025. (Reply)

SaaS Usage and Adoption Statistics

Here are key statistics and trends on SaaS usage and adoption:

9. The SaaS market will generate US$282.20 billion in revenue in 2024 and 374.50 billion in 2028. (Statista)

10. More than 80% of businesses integrate at least one SaaS application into their operations, with 88% leveraging cloud services in some capacity. (O’Reilly)

11. SaaS apps comprise 70% of corporate apps, with projections indicating an increase to 85% by 2025. (BetterCloud)

12. Large firms (>10,000 employees) use 447 SaaS apps on average, while medium to small businesses have 45% of software in the cloud. (BetterCloud)

13. By 2025, CRM will dominate the market with a $60 billion share, alongside popular SaaS applications like accounting and CMS. (YahooFinance)

14. By 2028, the global remote workplace services market will grow to $67 billion, with a compound annual growth rate (CAGR) of 22.3%. (KBVResearch)

15. Agility and scalability are two main reasons why 70% of CIOs use SaaS apps. (BMC)

16. North America has the most developed SaaS market in terms of adoption. (ReportLinker)

17. Approximately 73% of businesses will enhance their current utilization of cloud services. (Flexera)

18. Over 55% Of Businesses adopted SaaS tools for website optimization. (DemandSage)

SaaS Content Marketing Statistics

Examining SaaS content marketing stats may unveil opportunities to reinforce your advantage over competitors.

19. 90% of SaaS companies use blog postings in their online marketing strategy. (SaffronEdge)

20. Businesses with a content marketing strategy get 30% better growth rates than those who do not use content marketing. (Paddle)

21. SaaS firms achieve an average open rate of 66% for their targeted email marketing campaigns. (Gitnux)

22. Case studies represent one of the most impactful content marketing strategies for enhancing sales. (UpliftContent)

23. Effective content marketing by SaaS companies resulted in 400% lead generation growth. (Gitnux)

24. Content marketing can generate leads up to three times more effectively, and its impacts last longer. (DemandMetric)

25. 93.5% of SaaS organizations provide educational webinars. (Demio)

26. 18% of the top SaaS companies employ podcasts. (Ek-Byford)

27. 67% of B2B marketers use infographics. (ContentMarketingInstitute)

28. In 2024, 26% of marketers anticipate investing more in short-form video than any other format. (HubSpot)

Churn Statistics in SaaS

Businesses must vigilantly monitor their churn rate, consistently evaluating performance for improvement.

29. The annual turnover rate ranges from 6 to 10% for SaaS companies that cater to large organizations. (TomTunguz)

30. For SaaS enterprises that target small and medium-sized businesses, the annual turnover rate is 58%. (TomTunguz)

31. The average annual SaaS churn rate for 2023 was 5.2%, which is within the acceptable range of 5% to 7%.

32. Businesses that provide month-to-month contracts have a 14% churn rate, but those that provide contracts of one to 1.5 years have a 15% churn rate. (Reply)

33. Successful SaaS businesses monitor website visitor rates (84%) and new trial/sign-up volumes (66%). (BlueTree)

34. The yearly churn rate for medium-sized SaaS enterprises is 5%. (SlideShare)

35. The median turnover rate for SaaS companies with yearly revenue under $10 million is 20%. (ChaoticFlow)

36. SaaS companies with contracts of two years or longer are more likely to report reduced turnover (8 to 12.2%). (SlideShare)

37. Profit increases for SaaS organizations can range from 25 to 95% when they see a 5% increase in customer retention. (HubSpot)

38. Customer turnover rates are higher for direct-to-consumer (DTC) subscription businesses than for B2B enterprises. (Recurly)

SaaS Sales and Pricing Statistics

39. More than 94% of pricing leaders in B2B SaaS adjust their pricing or package at least once a year. (OpenViewPartners)

40. Among SaaS providers, 44% provide a free trial. Within this category, 18% offer a 14-day free trial, while 41% offer a 30-day trial. (PierreLechelle)

41. 48% of companies typically maintain one-year SaaS contracts on average. (FinancesOnline)

42. Businesses offering free trials without requesting credit card information gain twice as many paying clients. (Invesp)

43. Just six hours are typically spent by SaaS companies in developing their pricing. (Paddle)

44. A 1% adjustment in pricing optimization leads to an average profit increase of 11.1%. (Togai)

45. If your profit margin is 0% and your quarterly growth rate is 40%, your firm is in good shape. (CrunchMarketing)

46. Approximately thirty percent of SaaS businesses provide extra features. (OpenViewPartners)

47. 46% of the SaaS organizations surveyed either provide usage-based subscription plans or are experimenting with usage-based pricing through subscriptions. (ChargeBee)

48. 98% of SaaS firms benefited from altering pricing policies. (Invesp)

Artificial Intelligence SaaS Statistics

Let's look at some artificial intelligence data:

49. Artificial intelligence (AI) technology is gaining popularity and might contribute $15.7 trillion to the global economy by 2030. (PwC)

50. Chatbots can trim labor costs by decreasing the need for human intervention, resulting in up to a 30% reduction in customer support service fees. (IBM)

51. According to recent data, 35% of global organizations use AI in their operations. (ExplodingTopics)

52. 82% of cloud organizations include AI-powered capabilities in their SaaS offerings, whereas 18% do not. (BVP)

53. 56% use AI to enhance and perfect corporate operations. (Forbes)

54. OpenAI's ChatGPT has 180.5 million weekly active users. (ExplodingTopics)

55. 51% are using AI to aid with cybersecurity and fraud control. (Forbes)

56. 35% of companies are educating and reskilling their employees to use new AI and automation capabilities. (IBM)

57. 46% use artificial intelligence for customer relationship management. (Forbes)

58. G2 reports top five SaaS CMS platforms in 2023 hold over 75% market share.

59. 33% of organizations engage in minimal implementation of AI. (CompTIA)

60. AI website builder interest has surged by 50% in the past 12 months. (Hostinger)

Challenges in SaaS Statistics

The following stats highlight key SaaS security issues:

61. 86% of IT pros prioritize SaaS automation, yet 64% lack insight for effective implementation. (BetterCloud)

62. 61% of sensitive data is stored in SaaS apps, with most experiencing a cybersecurity breach. (HelpNetSecurity)

63. 22% of security threat issues involve former employees who still have access to SaaS programs. (SecurityBoulevard)

64. 43% of cloud identities are exposed to potential risks. (Varonis)

65. Each organization today has an average of 4.3 orphaned apps and 7.6 duplicate apps. (ChiefMartec)

66. Over 41% of organizations have up to 19% unused SaaS licenses, with 9% wasting 40% of their SaaS budget. (CloudEagle)

67. 55% of companies lack user data visibility and 48% struggle with multi-SaaS app configuration management. (BetterCloud)

68. SaaS misconfigurations generate up to 63% of enterprise security concerns. (DEV)

69. 43% of surveyed IT professionals adopted a SaaS app storing sensitive information. (BetterCloud)

70. The most significant security worry for 55% of respondents is the lack of knowledge about the location of sensitive data. (BetterCloud)

71. In 2023, 82% of security breaches involved the data stored in the cloud. (IBM)

72. Security is the top concern for 66% of organizations using public cloud tech. (DemandSage)

SaaS Benchmarks Statistics

Benchmarks provide significant insight into the standards and fact-based measures against which you may measure your company's performance and create goals.

73. The organic channel benchmark is $164 per lead. For paid channels, the industry average per lead is $310. (FirstPageSage)

74. B2B SaaS companies typically experience a median growth rate of 35%. (SaaSCapital)

75. Chart Mogul reports that top-performing SaaS companies boast a net revenue retention of 110%.

76. The top 25% of $1-8 million businesses grow 70% annually and $8-30 million businesses grow by 45%. (ChartMogul)

77. Customer retention tends to be lower in the early stages of SaaS businesses but improves as they grow and achieve a better product-market fit. (ChartMogul)

78. Sales manage 23% of free to paid conversions, customer success 15%, and product ops only 3%. (Product Led)

79. In B2B SaaS, 49% of SaaS enterprises with an ARPA (Average Revenue Per Account) of more than $1000 per month have a net retention of more than 100%. (ChartMogul)

80. The B2B SaaS industry has a visitor-to-customer conversion rate of 1.1%. (FirstSagePage)

81. B2B SaaS companies often maintain customer retention rates of 80-90% across business stages. (ChartMogul)

82. 47% of businesses with an ARPA exceeding $1k experience negative churn. (ChartMogul)

83. B2B SaaS companies typically take an average of 2 to 4 years to become profitable. (Kalungi)

Social Media Marketing Statistics

84. 5.04 billion people will utilize social media in January 2024, accounting for 62.3% of the worldwide population. (Kepios)

85. 75% of marketers report an increase in website traffic due to social media campaigns, while nearly 90% think it has boosted business exposure. (UTM)

86. 43% of the people polled indicated they found new companies or items through social media. (Business2Community)

87. Research has found that social media is twice as good at turning leads into customers compared to outbound marketing. (MEL)

88. Brands engaging on social media foster loyalty, with 90% of respondents willing to buy. (MarketingDive)

89. LinkedIn provides around 80% of B2B social media leads. (Kinsta)

90. Through Instagram, 81% of surveyed users indicated that they discover products and services. (Hootsuite)

91. After a favorable brand experience on social media, 71% of consumers suggest it to others. (Oberlo)

92. Salespeople who utilize social media outperform their non-social media peers, with 78% reporting higher performance. (LinkedIn)

93. For 79% of marketers, Facebook holds the highest significance as the primary social platform for their business. (UpBeat)

94. 62% of marketers believe that social listening as a social media marketing technique has helped them attract new clients. (TrueList)

95. Social media marketing proves beneficial for 66% of small businesses. (Socialmediaexaminer)

96. 51% of marketers believe influencer marketing helps them obtain better customers. (SmartInsights)

97. 39% of businesses think social media helps them cut contact research time. (Optinmonster)

98. The globe currently has 5.61 billion unique mobile phone users. (Datareportal)

99. Facebook's potential advertising audience is 2.08 billion individuals. (Hootsuite)

100. DataReportal indicates that the average global user dedicates 2 hours and 31 minutes to social media daily.

Let’s Sum It Up

Finally, SaaS marketing statistics highlight the lucrative trend of cloud-based services for businesses.

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