Topic Cluster Content Strategy for SaaS Businesses [Guide]

Unlock the power of topic cluster content strategy and learn how to organize your content, boost SEO rankings, and build authority in search engines.

min read

Did you know that 95% of searchers go straight to the first Google-listed page?

Furthermore, 75% of searchers never go to the 2nd page!

With this high rate of selection, you can assume how important it is to create a good content strategy for your SaaS business visibility.

To establish authority or lead the niche in SERP, making topic clustering content the main part of your strategy is important.

Let’s see what it takes to implement it properly and expand your business in the future!

What Is Topic Cluster Content?

Topic cluster content is an organized cluster of relevant blogs, podcast episodes, videos, or articles that cover a specific subject.

It aggregates blogs and the above-mentioned entries about related topics instead of focusing on specific long-tail keywords.

Instead of jumping from one site to the next in search of data on the same subject, the idea is to give users and search engines all the information they need in one place.

How Does Topic Clustering Content Work?

Topic cluster construction is content that organizes manageable sections.

The reason for creating this is because this architecture frees up your time to focus on creating content instead of covering a large number of topics.

To achieve these aims, the content cluster requires you to create the following structure:

Pillar pages

Cluster(supporting) pages

Pillar pages serve as comprehensive guides on broad topics, acting as the main hub for related cluster pages. 

These pillar pages are optimized to rank well in search engine results for relevant keywords, attracting organic traffic. (e.g. Content Marketing)

Cluster pages, on the other hand, delve deeper into specific subtopics related to the overarching theme of the pillar page. 

They provide detailed information, examples, or solutions, for example “Content Marketing Strategies”, “High-intent content marketing,” and so on. 

They are interconnected with the pillar page through internal linking, establishing a hierarchical structure that enhances website architecture and signals topical relevance to search engines.

Together, pillar and cluster pages create a cohesive content ecosystem that caters to users' diverse intents and improves search engine rankings.

Check out how we helped SaaS AI tool grow from 0-60k monthly organic traffic in 7 months through content clustering.

What Is the Primary Aim of Cluster Content Strategy?

The primary aim of a cluster content strategy is to enhance website structure, topical relevance, and search engine visibility by organizing content around central themes or topics. 

Through the creation of pillar pages and cluster pages, this strategy aims to achieve several key objectives:

  • Improved User Experience - By offering a hierarchical structure of interconnected content, users can easily navigate through related topics and find the information they seek.
  • Enhanced SEO Performance - Cluster content strategy helps search engines understand the relationships between different pieces of content, signaling topical authority and relevance, which can lead to higher rankings in search results.
  • Targeted Traffic Acquisition - By addressing various subtopics within a broader theme, cluster content attracts targeted organic traffic from users with specific search intents.
  • Establishment of Authority - Through comprehensive coverage of topics, a cluster content strategy positions the website as an authoritative resource within its niche, fostering trust and credibility among users and search engines alike.

What Are the Guide Steps for Topic Cluster Content?

To make a good Topic Clusters Content Strategy for SaaS Businesses, you need to take some steps:

1. Research Topics and Subjects for Your Company

When considering topics and subjects for your company within a content cluster strategy, it's crucial to align your content with your audience's interests and your business goals. 

Mapping your product features and the pain points they address can help you identify potential topics within the content cluster strategy.

Here are the several steps to streamline this process effectively:

  • Identify features - Begin by listing all the features and functionalities of your product or service, highlighting its unique selling points and value propositions.
  • Analyze Pain Points - Identify the specific pain points or challenges that your product helps to solve for your target audience, whether it's saving time, reducing costs, or improving efficiency.
  • Brainstorm Topics - Use the identified features and pain points as inspiration to generate potential content topics. Each feature or pain point can serve as a pillar topic around which you can cluster related content.

Now it's your turn to find relevant keywords related to those topic ideas you identified.

2. Look for Every Keyword and Query Associated with Your Product

Investigate each supporting pillar issue in more detail.

First, you need to decide the main business topic and make sure you're working around it.

Second, find and note all subjects that are related to your aim.

Third, choose phrases and search terms that bolster your main idea or issue.

You can opt for “Broad Match,” “Related,” “Phrase Match,” or “Exact Match.”

This is the actual start of creating a material-bound clusters strategy.

And you can easily do it within the Ahrefs.

Here’s how to do it step by step.

Step 1. Search for the seed keyword within the Keywords Explorer tab and click “View all” keywords.

Step 2. Hit “Clusters by Parent Topic,” and you’ll have all your keywords segmented by clusters.

The idea is to create a Pillar page for your seed keyword, providing each cluster within it.

Then, you should create content pieces for each cluster to increase your website's authority.

Here’s an example of a single cluster for the “productivity apps for mac:

Export all the keywords/clusters to your spreadsheet, and analyze which content makes sense to create.

Now we should prioritize those keywords.

3. Analyze the Intent of Users When Creating Cluster Content

In crafting a robust content cluster strategy, it's vital to analyze user intent before creating content, focusing particularly on topics that are more likely to drive conversions. 

By understanding the intent behind users' search queries, whether informational, navigational, or transactional, you can tailor your content to meet their specific needs. 

Prioritizing topics with a higher likelihood of converting users into customers involves identifying keywords associated with commercial and transactional intent and aligning content clusters accordingly. 

This might involve creating product guides, comparison articles, or solution-based content that directly addresses user queries related to making a purchase decision. 

For instance, if you're a software company offering project management tool, you might prioritize topics such as: 

  • "Best Project Management Software for Small Businesses" or 
  • "Comparison Guide: Project Management Tools vs. Spreadsheets."

These topics directly address users with a transactional intent, actively seeking solutions to their project management needs. 

On the other hand, you should identify terms indicative of purchase readiness, such as:

  • "buy," 
  • "review," or 
  • "pricing." 

By incorporating these keywords into your content titles, meta descriptions, and headers, you signal to search engines and users alike that your content provides actionable insights and solutions tailored to their needs. 

This alignment enhances the relevance and effectiveness of your content cluster strategy, increasing the likelihood of driving conversions and ultimately growing your business.

4. Make the Content Pieces That Go with Each of the Topics in Your Cluster

Now is the time to produce your pillar content.

When crafting pillar content, it's essential to create comprehensive, authoritative guides that serve as the cornerstone of your content cluster strategy. 

To structure your pillar content effectively, begin with an engaging introduction that clearly outlines the topic and its relevance to your audience. 

Next, organize the content into sections or chapters, covering different aspects of the topic in-depth. 

For instance, if your pillar topic is "Content marketing," your content should include sections on: 

  • What is Content marketing 
  • What are the benefits of content marketing
  • What are the types of content marketing
  • Content marketing strategies
  • Content marketing mistakes
  • Content marketing best practices
  • Content marketing plans creation
  • Content marketing checklists, each with broad explanations, examples, and tips. 

To interlink your pillar content with cluster content, strategically embed hyperlinks within your pillar content that direct readers to related cluster pages. 

For example, within the section on content marketing types, you could link to cluster pages that delve deeper into specifics of content marketing types, such as "Blogging" or "Video Content Marketing." 

By interlinking your pillar and cluster content, you create a cohesive content ecosystem that enhances user engagement, improves SEO, and establishes your website as a valuable resource in your niche.

Here’s the structure you should have in mind when creating your pillar pages:

Connect Each of Your Pillar Posts to Your Content

When you create your pillar posts, you need to link each topic's content components together correctly.

Combine the cluster articles for each additional topic so that they line up with your sales funnels.

You can now create some of the following:

A group of blog posts that address a variety of associated queries

A complete webpage that covers a topic in great detail

A series of emails with specific subject matter and lead generation in mind

Topic clusters are the finest ways to show that your web pages are more reputable than those of your competitors.

They are relevant to particular keywords.

Because of this, topic clusters are starting to play a larger role in the content strategies of many SEO experts.

They prove that your website is well-versed in the relevant area.

Also, it offers a wide range of insightful, in-depth articles covering important subjects.

Because of this, topic cluster content strategy can make a difference in your profitability!

Wrap It Up!

A systematic approach to organic growth and development in all elements of content advertising, from planning to posting, guarantees you give value to those who read your material.

And doing that, you can consider adding writers for content to your staff or outsourcing.

If you're thinking about going that route, we could be of help.

Set up a 30-minute call with us to explore how you can use the power of topic content clustering and make your website a go-to resource in your niche!

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