Google has officially completed its December 2025 Core Update on 29 December 2025 at 11:05 PST, marking the conclusion of the year's most impactful search algorithm change. The update was first released on 11 December 2025 at 09:25 PST, with Google noting that the rollout could take up to three weeks.
Now that the rollout has ended, search results are gradually settling after a period of heightened volatility. For users, the update strengthens Google's focus on useful, trustworthy, and intent-driven content, favouring pages that genuinely answer questions.
For businesses and publishers, the message is clear: sustainable search performance comes from helpful, experience-led content, not quick optimisations. Any ranking changes should now be assessed calmly, with improvements guided by user value rather than algorithm speculation.




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