Google Rolls Out "Read More" Links in SERP [Insights]

Google adds "Read more" links after meta descriptions in SERP, directing users to algorithm-chosen sections in the article.

A new clickable element has appeared in Google's search results: "Read more" links now sit directly after meta descriptions, offering users a shortcut to continue reading where the preview text ends. 

"Read more" option in Google SERP

The mechanics are straightforward: click the link, and you land wherever Google's algorithm thinks you should read. Meaning that you can skip important context or author details placed before the landing part.

For users, it's faster access to relevant content (from a Google perspective). For website owners, it's trickier; visitors bypass your carefully designed entry points, potentially missing key information, branding, or monetization elements you placed up front. Google now chooses where readers enter your content, not you.

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