Google Search Live Now Open to All in the US Even Without Opt-In

On September 24, 2025, Google announced that Search Live is open to everybody in the US.

Google officially launched Search Live for everyone in English in the US on September 24, 2025, without requiring the opt-in feature.

Google first announced it on X:

What Is Search Live?

Search Live enables users to have interactive voice conversations while sharing their camera feed with Google's AI systems. This enables real-time, contextual assistance, where users can simply point their phone at objects, locations, or situations and receive immediate responses.

Key Use Cases

The platform supports diverse applications:

  • Travel exploration: Hands-free information about neighborhoods and landmarks while on the go.
  • Learning new skills: Point cameras at equipment or ingredients for instant expert guidance.
  • Technical troubleshooting: Visual help with electronics setup, cable connections, and device issues.
  • Educational projects: Real-time explanations of experiments and scientific processes.
  • Entertainment decisions: Quick advice on board games, activities, and group recommendations.

Rajan Patel, Vice President, Search - Engineering, Google, wrote on LinkedIn:

"Sometimes the easiest way to figure things out is by talking them out loud with a friend or expert. Now we're making Search even more helpful for more users with this in mind: today, the ability to have a Live conversation with Search officially launched in English in the U.S. — no Labs opt-in required!

Say you're stuck trying to figure out how to set up your TV (we’ve all been there 😬) – all you have to do is tap the “Live” icon in the Google app or Lens and then you can ask questions  in real time, and get helpful insights from around the web with links on your screen to explore further.

You can also activate your camera which lets you ask questions live about what's around you. Really interested in hearing what you think - give it a spin and let us know your feedback!"

Related updates.

We broke the “standard agency” model, and built it differently.

Learn how we integrate deep into SaaS & Fintech companies to make the growth predictable.

Vertical Black Line
/ No. 1 LinkedIn™ content-focused SaaS tool
With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months. So, if you want an agency that understands startups, do yourself a favour and talk to them.”
Ivana Todorovic
co-founder & CEO
Ivana Todorovic
Vertical Black Line
/ Berlin-based early-stage VC fund
“Omnius is one of the most high-quality, reliable, and trustworthy SEO agencies in Europe, specifically focused on B2B SaaS & Fintech startups.”
Polina Alexandrova
INVESTOR
Polina Profile Picture
Vertical Black Line
/ EU's most visited AI platform; G2's Top 10 AI products
“Omnius is bringing in great ideas from their view of the SaaS world.”
Dominik Lambersy
Co-founder & CEO
Dominik Profile Picture
Vertical Black Line
/ Deloitte UK Technology Fast 50 fintech company
"Omnius completely owns the project - taking control & monitoring performance. The speed at which they deliver is insane – I honestly don’t know if they have 100 people working around the clock."
Sergei Fedorov
FORMATIONS PO
Group 1000002597
Vertical Black Line
/ One of the leading EOR platforms with 150,000+ users globally
"We truly see Omnius as an extension of our in-house team. As a result of the collaboration, we've seen clearer strategy, better SEO performance overall, and notable AIO improvements.
Barbara Borko
SEO MANAGER
Barbara Borko Native Teams
left arrow black
right arrow black

Monthly Growth OpenLetter.

Learn how to scale user acquisition without scaling costs from our findings. We spent years exploring, so you don't have to.

Your submission has been received!              
Oops! Something went wrong while submitting the form.
A white, pixelated circle.
White small circle

Maximizing the value of SEO & GEO.

Omnius is a B2B SEO & LLMO agency; partnering up exclusively with SaaS, Fintech & AI companies. The result? Compounding growth made through organic positioning everywhere people search for information, including both Google & AI search engines.

Bloomberg
climate kic
Bloomberg (3)
SpeedInvest Black Logo
Entrepreneur First Black Logo

Our work is referenced by the leading media, venture funds & startup organizations