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On September 24, Google announced it will bring Search Central Live to Dubai on October 21, marking the first time this global conference series reaches the MENA region.
Search Central Live is Google's free educational conference series, designed to help web professionals stay current with the latest search best practices.
The event targets website owners, publishers, digital marketers, and SEO professionals seeking to understand how Search is evolving in the AI era.
Attendees will receive direct insights from Google's Search team on website optimization and the latest algorithm updates.
Registration closes October 5. Tickets are free. More event details: https://rsvp.withgoogle.com/events/search-central-live-dubai-2025
Why This Matters
Dubai's selection as the inaugural MENA host signals Google's recognition of the region's digital maturity. The timing is strategic, as AI reshapes search behavior globally, Google is prioritizing direct engagement with MENA's growing tech ecosystem.
The conference addresses the most pressing challenge facing SEO professionals: adapting to the evolution of AI search.
While AI search engines like ChatGPT gain traction, Google is doubling down on education and direct communication with key markets.
Regional Impact
This represents more than an educational event.
Google's Search team rarely conducts regional conferences outside major Western markets.
Here is the table of Search Central Live events in 2025:
The MENA debut indicates the region has reached critical mass in digital adoption and search sophistication.
For local businesses and agencies, access to Google's Search team provides competitive intelligence typically reserved for Silicon Valley conferences and events.
The focus on AI era search evolution offers early insights into algorithm changes that will define the next phase of SEO.
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