How can you run a successful marketing campaign for your FinTech company without paying attention to SEO?
You CAN NOT.
Or you can, but you’ll miss a lot of potential out there.
For a long time, financial businesses relied on recommendations and affiliate marketing to expand their business, but the digital era changed that focus.
Unlike other marketing channels, SEO has a high rate of positive changes.
But you need intimate knowledge of the latest and, in some cases, future trends and rules.
In general, keeping track of changes in such an industry is hard.
But there are many great companies and individuals willing to share their knowledge.
In today’s article, we’ll explain how SEO fits in fintech marketing, and to help you stay on top of the game, we will recommend the best fintech SEO blogs to follow.
Let’s get into it.
What Are Characteristics and Goals of Fintech SEO
People looking to invest in any fintech product, whether as a company or individual, are involved in the digital environment, and their primary source of information is the internet.
Fintech companies modify their marketing plans to meet potential customers where they spend time.
Fintech budgets for marketing do not have enough space to squeeze in targeted ads.
FirstPage provided research that the 1st results on Google search receive about 39.8% of clicks, which is more than 2x in comparison to the 2nd-placed result(18.7%).
What is even more surprising is that paid ads simultaneously take only 2.1%.
What Are the Main Goals of Fintech SEO Marketing
Fintech SEO aims to combine your technical expertise with knowledge about your ideal customer to attract new traffic coming to your website.
Primary factors for SEO marketing in fintech are:
- Brand Visibility - positioning your company on top of SERP makes you easily related to the industry in users' minds.
- Brand Expertise - your company can be perceived as the creator of the best tools designed for customers' needs.
- Measurable progress - measurable progress is crucial for future planning regarding revenue, expenditures, return on investment, future marketing approach, etc.
SEO content for the fintech industry is a complex combination of demanding customers' needs and technical information needed to separate your product from the competition.
General Guidelines in Fintech SEO
SEO has many guidelines businesses should follow, making SEO planning difficult for some businesses.
For instance, it is not always clear whether you should lean more on the technical side of a product or play on customers' emotions.
Some general rules can make your guessing game much shorter.
Let us go through some of those rules for fintech SEO:
1. Prepare Before You Go Public
Before you start developing SEO content, ensure your landing page has the proper structure, so visitors can access any page that can help them decide to buy your product.
It is good practice to allow visitors to access all other pages in 1 or 2 clicks.
With this shallow structure, you will keep visitors engaged and avoid time lost wondering, “Where is the information they need?”
Basic advice like ensuring you do not keep broken links on your page is old, but they are still very much relevant.
2. Strength Comes From Quality
People search for Fintech products using many different keywords, and it is hard to cover all of them in one article or blog post.
Our advice is to create high-quality content that answers questions related to keywords used in search queries.
If you talk about your product and do not address visitors' needs, the abandonment rate on your page will rise.
Not addressing visitors' questions might lead to a poor conversion rate and, in addition, downgrade brand reputation.
3. Give It a Time It Needs
Any SEO content, whether perfect or not, takes time to show its result, so once you post content, let it get a response from your targeted audience before you start making adjustments.
Trendy content has high engagement from the first minute, but also engagement disappears just as fast.
Other content has slow and consistent growth over a long period.
A perfect marketing strategy contains both types of content since they are working together to draw a targeted audience.
A person or a team familiar with SEO marketing strategies with a delta knowledge of the product will produce higher quality content in a shorter time.
Even if you decide to outsource SEO for your Fintech products, it is easier to work with a company whose team has a higher level of technical knowledge or background in software development.
Our guidelines apply to every content you make in fintech SEO and most other industries.
For more details and news, you should follow some blogs that offer valuable insights and not just write so they can brag they have a new article published weekly.
What are Blogs Worth Their Salt in Fintech SEO
Running a company in the financial sector requires full dedication, so spending time learning about marketing or SEO trends and news is not productive.
So instead of hunting articles and testing new guidelines, find trusted names in the industry and follow their lead.
Here are some names you can start with:
Omnius is a marketing agency that helps Fintech and SaaS businesses reach new opportunities through SEO and high-quality content.
The agency offers marketing services tailored to Fintech companies' specific needs, helping them grow organically.
Multi-year experience in digital marketing and young spirit has made Omnius creative team very innovative in search for the best solutions.
The Omnius team is actively engaged in developing SaaS and fintech products which makes their experience even broader when it comes to understanding those industries.
A combination of marketing and software development is rare in 2023, making the Omnius team a desirable partner in fintech SEO marketing.
Founded in: London, UK
Year Founded: 2022
- SEO & Link building
- Content Marketing & Distribution
- YouTube SEO & Production
- UI/UX & Website Development
2. Inbound Fintech
Inbound Fintech has a team with a strong research background which they use to develop SEO and PPC strategies for Fintech businesses.
When it comes to other services, the company offers assistance from CRM implementation and web design to lead-generating content.
About Inbound FinTech
Founded in: London, UK
Year Founded: 2017
- PPC(Pay per click ads)
- Lead generating content
- UI/UX design
- WEB page development
3. Siege Media
Siege Media is a US-based marketing company offering digital marketing services to businesses in a wide range of industries.
Besides written content, the firm offers visual content, from high-quality stills to interactive animations and videos.
Siege Media works with businesses to train their in-house marketing teams using marketing campaigns developed specifically for their company.
About Siege Media
Founded in: San Diego/Austin, US
Year Founded: 2012
- Interactive digital content
- Visual media
- SEO content
4. Blue Train
Blue Train is a London-based digital marketing company focused on creating opportunities for businesses with digital marketing.
The firm's permanent team has proven itself in PPC, SEO, and digital content creation.
Blue Train has developed programs for partners, from startups to well-established names in the financial industry.
About Blue Train
Founded in: London,UK
Year Founded: 2014
- Digital media
- Blog posts
Impression is a digital marketing company based in Nottingham, UK.
In-house teams work on creating paid media content, digital PR, CRO implementation, media solutions, digital strategy, and SEO services.
The company approaches each partner as a new project and aims to have tailor-made content for the best performance.
Founded in: Nottingham,UK
Year Founded: 2012
- CRO implementation
- Digital PR
- SEO solutions
- Digital media
6. Rock Content
Rock Content is a marketing company offering full service for any business.
For years now, Rock has been working with global giants like IBM, Cisco, Bank of America, and Microsoft.
Besides marketing campaigns, Rock Content has a training center for new talents.
In-house teams are working on the development of AI-based applications for content creation, but also software solutions for their partners.
About Rock Content
Founded in: Brazil
Year Founded: 2013
- Full service for marketing campaigns
- Software solutions
Fintech SEO content is a constantly evolving product, and for the best result, you should know the latest trends and rules.
Playing a guessing game to discover the latest changes in SEO ranking methods will lead to a loss of valuable time and might have adverse effects on your brand reputation.
That’s why these best Fintech SEO blogs that we presented might help you stay competitive.
If your goal is to sit on the throne of financial tech, you need a quality SEO presence for your products.
So, start hammering your promotional skills and content.
Keep in mind there is always a second option.
Hire professionals with years of experience in your niche to work with you and start creating SEO content that generates leads at scale.
Do you need any guidance?
Schedule a 30-minute call with our team and learn how to boost your product SEO and increase sales today.
What is SEO in fintech?
SEO in fintech refers to the practice of optimizing the online presence of financial technology (fintech) companies to improve their visibility in search engine results.
It involves using various strategies, such as keyword optimization, content creation, and technical enhancements, to attract organic traffic and potential customers interested in fintech products and services.
How do I write a fintech blog?
Writing a fintech blog involves several steps.
Start by researching fintech topics, understanding your target audience, and selecting relevant keywords.
Create high-quality, informative content that addresses fintech trends, news, or solutions.
Structure your blog with engaging headlines, clear formatting, and visuals to make it reader-friendly.
Promote your blog through social media and email marketing to reach a wider audience.
What is a fintech blog?
A fintech blog is a type of online publication that focuses on topics related to financial technology.
These blogs cover various subjects within fintech, including cryptocurrency, online banking, digital payments, robo-advisors, and regulatory updates.
Fintech blogs are valuable sources of information for industry professionals, investors, and anyone interested in the intersection of finance and technology.
What is a fintech company?
A fintech company, short for financial technology company, is an organization that leverages technology to provide innovative financial services and solutions.
Fintech companies can offer digital payments, peer-to-peer lending, mobile banking, blockchain technology, and investment management services.
They aim to disrupt and improve traditional financial services by using technology to make financial transactions more efficient, convenient, and accessible to a broader audience.