AI search tracking that monitors real LLM & AI search data        Based in Europe        We comprehensively cover all LLM & AI search engines .

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ChatGPT

ChatGPT AI Search Tracking

Tracking your brand mentions and content visibility in ChatGPT responses. Analyzing prompt patterns and optimizing for conversational AI queries

perplexity

Perplexity AI Search Tracking

Monitoring your presence in Perplexity's AI-powered search results. Tracking source citations and answer prominence across queries.

claude

Claude AI Search Tracking

Analyzing your content performance in Claude's responses. Measuring brand visibility and context relevance in AI conversations.

gemini

Gemini AI Search Tracking

Monitoring your brand performance in Google's Gemini AI responses. Tracking multi-modal content performance and search integration.

deepseek

Deep Seek AI Search Tracking

Monitoring brand presence across DeepSeek's AI search capabilities. Analyzing performance in China's most advanced open-source language model.

gemini

AI Overviews Tracking

Monitoring your content appearance in Google's AI-generated search summaries. Tracking featured positions and optimizing for AI Overview visibility.

Why should you care about AI search tracking?

Understanding AI-search traffic is no longer optional; it’s crucial. As users shift from traditional search engines to AI search engines, visibility, brand impact, and discovery are changing in real time.

The AI search market is exploding at unprecedented speed. ChatGPT's weekly user base went from a 400 million in February 2025 to 810 million by November 2025 and 900 million by February 2026, before OpenAI reported o 1 billion active users in July 2026, a roughly 150% increase in under a year.

While companies obsess over Google rankings, they have zero visibility into how their brand appears in AI search engines.

‍We track what others can't see.

Through search analytics expertise and early AI adoption, we created a system that reveals which of your pages AI engines actually cite and reference. Here's how it works.

001
AI Visibility Tracking

AI visibility isn't a one time check. Every model update, every new competitor push, and every shift in how buyers phrase their questions can move where your brand shows up, or whether it shows up at all.

We track how often your brand appears across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, and benchmark that frequency against the median of your named competitors. Instead of a vague sense that AI mentions you sometimes, you get a measurable baseline you can watch move over time.

Activities
Brand mention frequency tracking
Cross-platform monitoring setup
Competitor benchmark configuration
Baseline visibility scoring
Dashboard configuration and reporting
Outputs
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A visibility score for your brand across every major AI platform, benchmarked against the median of your named competitors.
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A configured tracking dashboard showing mention frequency trends over time on a recurring cadence.
002
Sentiment Tracking

Being mentioned by an AI model isn't automatically good news. The same model that names your brand can also frame it as outdated, expensive, or a fallback option, and that framing gets repeated to every buyer who asks a similar question afterward.

We monitor not just whether you're mentioned, but how AI models describe you when they do. That includes catching negative framing or "alternative to" positioning early, before a single unfavorable answer turns into a pattern the model repeats by default.

Activities
Sentiment classification
Risk phrase detection
Tone and context analysis
Historical sentiment trend mapping
Outputs
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A sentiment baseline showing how AI models currently frame your brand, whether positive, neutral, or negative.
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Early alerts on emerging negative framing or competitor positioning patterns before they spread across platforms.
003
Share of Voice Tracking

Raw mention counts are hard to act on. 10 mentions might look strong until you find out a competitor got 40 in the same set of prompts, and without that context, visibility numbers don't tell you much on their own.

We measure your mentions as a percentage of total mentions across you and your tracked competitor set. It's the metric that turns AI visibility into a number leadership actually understands, one that shows whether you're gaining ground or losing it, not just whether you showed up at all.

Activities
Share of voice calculation
Competitor mention aggregation
Category level benchmarking
Platform share breakdown
Outputs
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A single share of voice percentage per platform and category, tracked against your named competitor set.
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An executive ready report that translates AI visibility into a metric leadership can act on.
004
LLM Mention Tracking

Most tracking tools only count mentions that come with a clickable source, but AI models frequently name a brand in an answer without linking to anything at all. If your tool only tracks citations, those mentions disappear from your reporting even though the buyer read them.

We track every brand mention, linked or not. A name drop with no clickable source still counts toward your visibility, and it's exactly the kind of mention that citation only tools tend to miss.

Activities
Unlinked mention detection
Citation versus non-citation classification
Mention to context mapping
Coverage gap analysis
Outputs
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A complete mention inventory covering both cited and unlinked name drop mentions across every tracked platform.
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A gap report showing exactly what citation only tracking tools are missing.
005
LLM Crawlability

An AI model can only cite what it can actually reach. If GPTBot, ClaudeBot, PerplexityBot, or Google-Extended is blocked by a robots.txt rule, a firewall setting, or a misconfigured CDN, your best content is invisible to the exact systems you're trying to show up in.

We monitor whether these AI crawlers can actually access your site, and flag technical blockers as soon as they appear, before a silent access issue quietly costs you visibility for weeks.

Activities
AI crawler access testing
Robots.txt and crawl directive monitoring
Technical blocker identification
Ongoing crawlability health checks
Outputs
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A crawlability status report confirming which AI crawlers can access your site and which are blocked.
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Flagged technical blockers ranked by priority, before they cost you visibility.
006
AI Competition Tracking

Knowing your own visibility numbers only tells half the story. The real question is how you stack up against the specific competitors your buyers are comparing you to, and that comparison shifts constantly as each competitor's content and positioning changes.

We run continuous benchmarking against your named competitors across every tracked engine, so you always know exactly where you're losing share, to whom, and on which platform it's happening.

Activities
Competitor benchmarking setup
Cross engine comparison tracking
Share loss and gain analysis
Competitive gap reporting
Ongoing trend monitoring
Outputs
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A continuous competitor benchmark showing exactly where you're gaining or losing share, and to whom.
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Trend reporting across every tracked engine on a recurring cadence.
Generative Engine Optimization - How to rank on ChatGPT & Perplexity?

SaaS & Fintech startups, big & small, saw a proof of concept in our workflow. Here are the results.

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Polina Alexandrova
INVESTOR @ B2VENTURE
“Omnius is one of the most high-quality, reliable, and trustworthy SEO agencies in Europe, specifically focused on B2B SaaS & Fintech startups.”
Polina Profile Picture
industry
Venture Capital
definition
Germany- and Switzerland-based early-stage VC firm, deploying €100M+ per year across Europe, backed companies like DeepL, SumUp & XING, one of the most experienced venture investors in Europe.
headquarters
Switzerland
Saint Gallen
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Ivana Todorovic
Co-founder & CEO @ AUTHOREDUP
“With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months.

They thoroughly understood our product, audience and funnel, delivering exceptional design, content, and web development.
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So, if you want an agency that understands startups, do yourself a favour and talk to them.”
Ivana Todorovic
industry
SaaS
definition
LinkedIn content SaaS, 30,000+ users, G2's Top LinkedIn Tool 2025, featured by LinkedIn Top Voices.
headquarters
UK Small Flag
London
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Dominik Lambersy
Co-founder & CEO @ TEXT CORTEX AI
“Omnius is bringing in great ideas from their view of the SaaS world. The team is responsive to issues and are not shy to take the extra mile.”
Dominik Profile Picture
industry
AI / LLM SaaS
definition
Germany-based AI startup, backed by Speedinvest & b2venture, in EU Top 200 GenAI list, One of G2's 10 Best AI Software Products of 2025.
headquarters
Germany Small Flag
Berlin
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Omar Farook
Co-founder & CEO @ GLORIFY
“Omnius created an automated content machine complete with fullscope reporting and additional exclusive consulting for further insights and improvements.
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The team are exceptionally organized, forthcoming and proactive in all discussions and usually the first to respond.

They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”
Omar Profile Picture
industry
Design / SaaS
definition
UK-based design SaaS, backed by Fuel Ventures, used by 300,000+ entrepreneurs and e-commerce brands worldwide.
headquarters
UK Small Flag
London

We heard these questions before. Here are the answers.

What is AI search tracking, and why does it matter?

AI search tracking uses artificial intelligence to monitor how users interact with search engines and AI-powered search tools. It helps businesses identify emerging trends, understand search intent, and optimize content for higher visibility.

Implementing AI tracking ensures your strategy adapts in real time to changes in user behavior and search algorithms.

How can AI search insights improve marketing decisions?

Insights from AI search tracking allow marketers to identify high-value keywords, predict user behavior, and uncover gaps in competitor strategies.

These actionable insights help optimize content creation, paid campaigns, and product positioning for maximum ROI.

How quickly can AI search tracking data impact strategy?

Results vary depending on traffic volume, search complexity, and existing data infrastructure.

Some trends can be noticed in a few weeks, while full strategy optimization may take 2–3 months. Continuous monitoring ensures updates reflect the latest AI-driven insights.

Can AI search tracking replace traditional SEO tracking?

AI search tracking complements rather than replaces traditional SEO analytics. While it provides predictive insights and trend analysis, standard metrics like CTR, impressions, and conversions remain essential for performance measurement.

What's considered a good share of voice percentage?

Numbers around 15-30% share of voice is considered strong depending on category concentration.

Become the answer of ChatGPT Google Claude Gemini Perplexity

Omnius is an AI-native SEO & GEO agency maximizing the probability of B2B SaaS & Fintech companies being included in AI answers, selected by agents, and chosen by humans.

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