Research

Jovana Đurović Rajak

Marketing strategist with an academic background - a PhD in Southeast European Studies from the University of Nottingham, then a hard pivot into digital media. Jovana scaled a content operation to 500K monthly organic visits and $46K MRR across five markets, served as CEO of an affiliate business, and founded a SaaS startup. Now at Omnius, a B2B SEO and GEO agency for SaaS and fintech, she leads research on how LLMs surface and cite content.

Marketing Specialist
Bridging research and growth
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Jovana Đurović Rajak

Latest research from the author.

Fintech AI Search: mostly learning, sometimes buying
An impression-weighted analysis of AI Mode and AI Overview queries entering five fintech sites, plus an intent-inference layer to separate buyer queries from learner queries.
What People Ask AI Search About AI Search?
An impression-weighted analysis of AI Mode and AI Overview queries: GEO, AEO, visibility, citations, mentions, integrations, and attribution.

Monthly Growth OpenLetter.

Learn how to scale user acquisition without scaling costs from our findings. We spent years exploring, so you don't have to.

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AI-native SEO Agency, maximizing the growth probability on ChatGPT Google Claude Gemini Perplexity

Omnius is a B2B SEO & GEO agency; partnering up exclusively with SaaS, Fintech & AI companies. The result? Compounding growth made through organic positioning everywhere people search for information, including both Google & LLM search engines.

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