Are you planning in advance, or do you create content simply to follow the news when creating it for your SaaS?
If you are in the second group, your company is missing promotion opportunities and in return, sales are not at the highest level.
Yes, we hear you, it is too much to keep track, and it leads you away from your primary goal of creating awesome services.
Well, there are software companies working on tools to help you rise up to the occasion.
We are not claiming you need to go out there and spend your precious time on finding the right tools.
We created today's article to help you in that quest.
What Segments are Improved With Use of Content Planning Tools?
As a company manager, you will think twice before giving your hard earned money for any tool.
Let us list some benefits you can expect from using the right tools in the content planning process.
1. Consistency To Paint Your Company’s Portrait
Every content you publish helps create a company's public image.
You can’t attract an audience from all walks of life with content telling a whole bunch of stories at once.
Besides, with content like that, you only can create a very small group of organic supporters and most of the readers will have no clue what your business is all about.
On the other hand, the same ideas behind every story you tell help you build trust and a fan base.
In that light, content planning tools ensure that all marketing team members have the same presentation methods and use similar language.
Sometimes even if you are a one-man operation, you need to keep notes of what was used in old content.
2. Improves Your SEO
The idea behind SEO is well-known and discussed on every corner of the internet, and everyone knows how to follow guidelines.
And everybody does, but the operative word here is OPTIMISATION.
Tools for content planning can help you achieve organic combinations of keywords, presentation, and storytelling.
As a result, your content will climb the ladder of SERP(search engine results page).
3. Right Timing
Publishing content at the right moment is a large component of successful marketing, and in a dynamic industry like SaaS, even more so.
For instance, when should you publish an article showing the results of a slugfest between your product and big names from this year’s CES(Consumer Electronics Show)?
The simple answer is in January (while the hype is at its highest and everybody compares their opinions).
With good planning, you can have articles with a high level of SEO ahead of time to answer any question the targeted audience might have.
Schedule tool allows you to delegate each task and make sure that all members of the team are in sync so there are no delays.
4. Correcting For Greater Impact
When you're in the process of making a plan, it is important to set goals you want to achieve.
In digital marketing, those goals can focus on driving sales, building brand awareness, landing page traffic, etc.
Tools that allow you to track key performance indicators(KPIs) of any piece of content you publish indicate how close it is to getting over the goal line.
In addition, with tools monitoring, all activities give you indicators of what visitors like and dislike.
After getting ideas about what works, you may make changes (like creating a call to action easier to navigate) and move the focus of the content to the price of your products.
All benefits look nice on paper, but how do you get them?
Well, for starters, you need the right tools.
So, let's list our favorite SaaS content planning tools you should consider.
8 SaaS Content Planning Tools to Consider Using
When creating plans for a single marketing campaign, you need to take into account a huge number of parameters, and even the best project managers need tools to help them.
The main sectors where content planning tools play a role are in:
- Task management
We will list tools we use on a daily basis, but also some counterparts we see as real competitors for that position.
1. Answer the Public
AnswerThePublic is a search listening application designed for individuals and businesses in the digital content industry.
Ease of use is one of the main selling points Answer the Public has. The platform allows any member of the team to perform keyword research and get tons of ideas for new content.
We can not disregard how seasonal changes, hot trends, and sudden events affect search patterns.
To avoid stale data and for easier comparison of market changes, you can perform searches daily and get the latest readings.
Furthermore, AnswerThePublic enables marketing team employees to create content strategies and improve keyword listings based on SERP.
2. HubSpot Content Strategy Tool
HubSpot's Content Strategy Tool is a powerful platform that assists content marketers and teams in planning and executing effective content strategies.
It starts with topic ideation, helping you discover relevant and trending subjects that align with your target audience's interests.
Additionally, it provides SEO recommendations and keyword suggestions to optimize your content for better search engine visibility.
With an integrated editorial calendar, you can seamlessly plan, organize, and schedule your content to ensure a consistent and strategic approach.
HubSpot Content Strategy Tool is best suited for content marketers and marketing teams seeking a comprehensive platform to strategize, plan, and execute their content marketing efforts.
It is ideal for businesses of all sizes, from startups to large enterprises, looking to improve their content's performance, increase organic traffic, and generate high-quality leads.
Notion is a project management tool allowing you to assign and track tasks and progress on each of them.
In the last few years Kanban rules are dominating the planning processes, so Notion is using that platform to build upon task and file visibility to specific groups and individuals.
Additionally, calendars allow your team to stay in sync and avoid any delays.
Notion saves captions, hashtags, links and visuals within the project for easy sharing between members of marketing teams.
With custom workflow charts your team will deliver consistency in products for every project they are working on.
Furthermore, streamlined processes can save your precious time.
4. Market Muse
MarketMuse is an AI-based content planning tool that allows project managers to analyze a single content publication, marketing campaign, or even whole project around a single business.
The option to compare your product performance to those of competitors is always great for planning, whether you are just developing strategies or looking to improve content after it is published.
At the same time, internal links are one of the main building blocks when creating digital marketing content.
The reasoning is once you have visitors on your page, then keep them there.
Plus, a short connection to other offerings is a huge time saver for content consumers and an opportunity for your company to showcase its expertise.
Trello is another Kanban-style app for project managers, with extremely simple presentations of processes and items related to them.
The fundamental elements used in Trello are cards. You can see them as objects in object-oriented programs.
Each card can have characteristics like deadlines but also can have tasks assigned to them.
Even though you can assign cards to a specific person or a group, work done on cards is still visible, allowing other team members to jump in to help speed the process up.
Cards can contain small files, and they stay attached until the end of the project, no matter which part of the team works on it.
You can also create a card template for future projects to streamline work and ensure all future projects have the same structure.
However, for larger projects, systems of freely moving cards can become confusing. Thus, Trello allows you to create individual boards to localize presentations.
CoSchedule is an all-in-one marketing calendar and content planning tool that streamlines collaboration and project management for content teams.
It integrates with popular platforms like WordPress, social media, and email marketing, allowing you to schedule and publish your content seamlessly across multiple channels.
The visual calendar interface helps teams plan and organize content efficiently, ensuring that deadlines are met and content campaigns are executed smoothly.
CoSchedule is best for marketing teams and content creators looking for an all-in-one marketing calendar and project management tool.
It is a great solution for businesses of all sizes that are seeking to streamline their marketing workflows, improve team collaboration, and effectively manage their content marketing efforts.
BuzzSumo is a content discovery and planning tool that helps you find popular topics and trending content in your industry.
It allows you to identify influential content creators, enabling you to collaborate or seek inspiration from thought leaders.
With BuzzSumo, you can analyze your competitor's content performance and uncover opportunities to create high-performing content that resonates with your audience.
BuzzSumo is best suited for content marketers, digital marketers, and SEO professionals seeking to enhance their content marketing strategies and identify high-performing content ideas.
It is particularly valuable for businesses of all sizes that prioritize data-driven decision-making and aim to create engaging content that resonates with their target audience.
Evernote is a versatile note-taking and organization tool that can be used for content planning.
You can capture content ideas, research findings, and inspiration in various formats, including text, images, and web clippings.
Its powerful search and organization features make it easy to find and access your content ideas whenever you need them.
Evernote is best for individuals and professionals who want a versatile and powerful note-taking and organization tool.
It caters to a wide range of users, making it an excellent choice for various purposes and industries.
To Wrap It Up
At this point, there are no programs that can do content planning without your hard work.
You may feel like you are not up to the task or you need some guidance.
But there is an alternative to that. You can let professional swordsmen carve your way to the top.
For instance, the Omnius team is glad to lend a helping hand.
Want to find out more?
Write to us, and we'll gladly answer all your doubts and queries.
And if you're ready to dominate the SEO growth.
Learn how we utilize industry tools to keep our work transparent and keep you in the loop in all stages of the planning process.
The choice is yours.
Book a 30-minute call to learn how you can improve your SEO and content marketing and how we can help you with that.
What is the best content planning tool?
Determining the best content planning tool depends on your specific needs, but some popular options include Notion, Trello, Asana, CoSchedule, and HubSpot Content Strategy.
Each tool offers unique features for content planning, organization, and collaboration.
The choice should align with your team's preferences and requirements.
What is content planning software?
Content planning software refers to digital tools and platforms designed to help businesses and content creators organize, schedule, and manage their content creation process.
This software often includes features for editorial calendars, workflow management, content collaboration, and analytics to streamline content production and distribution.
What is B2B SaaS content?
B2B SaaS content refers to written, visual, or interactive materials created specifically for software-as-a-service (SaaS) businesses.
This content typically caters to a professional audience and addresses topics such as SaaS product features, industry trends, best practices, case studies, and solutions to common B2B challenges.
What's the #1 feature a content planning tool needs to have to be worth the investment?
The #1 feature that a content planning tool needs to have to be worth the investment is Collaboration and Workflow Management.
Efficient collaboration features allow teams to work seamlessly, streamline the content creation process, and ensure everyone is on the same page.
This includes task assignments, commenting, approval workflows, and version control.
Effective collaboration ensures that content is created efficiently, reviewed thoroughly, and published on time, making it a critical feature for any content planning tool.