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SEO agency that understands the contractor payments industry inside & out Based in Europe We build organic revenue growth for banks from 0 to 1.
Proud marketing partners of Europe's leading Fintech & SaaS companies.
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Understanding a contractor's payment software, its business model, market state & competitive landscape is the foundation of a successful SEO strategy.
Most SEO strategies, including those from a typical SEO agency, do not go beyond purely technical variables such as search volume and saturation levels; therefore not taking into account the intent level that's critical for the future monetization. We do just the opposite.
Through the 10+ years of experience in Fintech marketing, we made a
process that maximizes the probability of SEO meeting revenue goals. Here's how it functions.
Understanding the contractor's payment software and its business model is the foundation of a successful SEO strategy.
We take time to understand the market, analyze competitive advantages, and explore every product feature. This helps us identify opportunities and highlight the benefits that set you apart.
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We identify high-potential keywords based on the levels of the volume, market saturation, and most importantly - search intent, then organize them into strategic clusters, and map them to the website structure.
This ensures that specific intent is addressed, maximizing the probability of it brining interest-defined users, which translates into MRR growth in the next iteration.
We handle everything from setting up data tracking and fixing technical issues to enhancing your backlink profile and building high-quality links.
The goal is to prepare your site to attract more signups through better user experience and paid conversions that can be attributed for.
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Our technology stack includes GA4, GSC, Looker Studio, Mixpanel, Segment, as well as Webflow, NextJS, Framer, WordPress, and more.
As an SEO agency specializing in contractor payment software, we develop a holistic strategy, deeply connecting SEO and GEO with all business components that it influences. By defining 12-month KPIs, and precise workflow protocols - we ensure the our strategy is contributing to concrete business goals.
We keep all SEO and GEO operations under one roof, both creative & technical - multiplied with a systematized management process.
This helps us secure the quality of work, while taking the burden of operational and managerial activities off the back of companies we partner up with.
We implement a purpose-built workflow to optimize your content, not only for SEO but for AI Overviews, Featured Snippets, and LLM-driven answers. It ensures your product, features, and differentiators are discoverable across platforms like ChatGPT, Google SGE, and Perplexity.
This includes structuring complex financial content for semantic clarity, integrating AEO-focused schema (e.g., product comparisons, rate cards, calculators), and deploying an llms.txt file to guide AI crawlers to high-value product pages.
The result? Faster & more accurate decisions without silos being formed by data discrepancies.
Data analysis is nothing without its utilization, so we take care of both sides of this coin. We analyze data, implement changes, and help corporate payment teams draw conclusions from it.
The result? Faster & more accurate decisions without silos being formed by data discrepancies.
Marketing for contractor payments software is fundamentally different from traditional marketing. Unlike physical products, fintech platforms are digital-first, often subscription or usage-based, and transaction-driven, requiring a different approach to customer acquisition, trust-building, and lifetime value optimization.
Niche-specialized marketing agencies, unlike generalist ones, understand how software operates, how the market changes, and industry-specific terms such as interchange fees, embedded finance, open banking adoption, and regulatory compliance frameworks. This makes contractor payment specialized agencies much more effective in driving long-term, scalable growth.
We partner up only with companies from SaaS & Fintech verticals. Unlike traditional agencies, we integrate deep; covering both technical & creative components of organic growth.
Fintech startups, big & small, saw a proof of concept in our workflow. Here are the results.
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SEO is evolving to multi-channel SEO that includes AI search channels. We optimize websites not only for Google, but also LLM search engines, such as ChatGPT & Perplexity.
Research shows that SEO delivers higher long-term returns for Fintech companies compared to all other B2B marketing channels. For example, unlike paid ads, which stop generating leads when budgets run out, SEO builds a compounding acquisition pipeline.
The strength of SEO in fintech lies in its ability to attract high-intent users, reduce customer acquisition costs (CAC), and increase conversion rates—while remaining capital-efficient at scale.
Simply, decision-makers looking for Fintech products react much more positively when they find a solution themselves rather than having it aggressively pushed on them. SEO, therefore, provides a methodical approach to building credibility and driving sustainable, organic growth within a highly competitive and regulated market.
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They thoroughly understood our product, audience and funnel, delivering exceptional design, content, and web development.
So, if you want an agency that understands startups, do yourself a favour and talk to them."
We heard these questions before. Here are the answers.
A contractor payments specialised SEO agency can help drive stable user acquisition growth without directly increasing acquisition costs, unlike most paid advertising methods. These agencies employ dedicated SEO professionals who stay current with the latest trends and algorithm changes. By partnering with such an agency, you offload operational and managerial responsibilities while improving the likelihood of achieving sustainable SEO growth. This approach often proves more cost-effective and scalable than traditional paid advertising channels for contractor payments software seeking long-term success.
The timeline for realizing SEO results for contractor payment software varies based on several factors, including industry competitiveness, targeted keywords, initial website condition, and the scope of implemented strategies. While outcomes differ for each case, clients typically begin to observe tangible improvements within 2-3 months. However, it's important to note that SEO is an ongoing process, with more significant and sustainable results often manifesting over a longer period. Patience and consistent effort are key to maximizing the benefits of a well-executed SEO strategy.
Maximizing the value of SEO & GEO.
Omnius is a B2B SEO & LLMO agency; partnering up exclusively with SaaS, Fintech & AI companies. The result? Compounding growth made through organic positioning everywhere people search for information, including both Google & AI search engines.
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Our work is referenced by the leading media, venture funds & startup organizations