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Breaking into the fintech market is brutally competitive. Ranking alone isn’t enough and brands need to become the most relevant answer for the specific business owners they want to reach.
When ANNA Money partnered with us, they were already trusted by thousands of entrepreneurs аs a leading UK business account and company registration platform. But their organic visibility didn’t match their product strength. Their goal was to become the go-to choice for freelancers, landlords, ecommerce founders, and small business owners.
To reach that position, they needed an SEO strategy aligned with the industries, professions, and UK regions that drive company formation demand.
Within just six months, ANNA Money transformed its organic presence, achieving a 60% increase in total signups, 22.42% growth in organic clicks, and ranking in the Top 3 positions for over 1,900 keywords related to company formation.
Here’s how we built a hyper-personalized, industry-specific SEO and LLM framework that positioned ANNA Money as a consistently top-ranked, high-authority presence across UK fintech search results.
Here’s the performance we achieved during this 6-month period:
Industry: Fintech / Neobank / SME Financial Services
ANNA Money is a UK-based fintech company that helps UK entrepreneurs, small business owners, and freelancers register companies, open business accounts, and manage finances and taxes - all in one platform.
In 2024, ANNA Money received the Scale Up Award for South West & South Wales at The Spectator Economic Innovator of the Year Awards, recognizing its innovative approach to simplifying financial administration for entrepreneurs. ANNA also secured the 26th position in Deloitte’s UK Technology Fast 50.
Location: Cardiff, Wales, United Kingdom
Founded: 2017
Last Funding Round: Series C, September 28. 2021. - $37.2M
Total Funding: Anna has raised a total funding of $88.3M over 4 rounds
Number of Users: Over 100,000 small businesses and freelancers
Growth Rate: Remarkable 1,149% revenue growth over three years, highlighting its significant impact in the fintech sector.
ANNA had the product, the trust, and the customers, but their organic visibility didn’t reflect it. To match their true market position, they needed stronger authority among UK business owners and an SEO engine that could directly accelerate company formation signups.
Their goals were clear:
Despite a strong brand, ANNA’s organic performance didn’t reflect their market position.
Our audit revealed a clear pattern: the brand had recognition, but the content didn’t speak directly to the industries, professions, and cities where UK business owners were searching. It lacked the localized content strategy needed to compete against formation giants in the UK SERP.
Key challenges included:
The task was clear: we needed to turn ANNA’s SEO from broad to laser-focused, aligning every keyword and page with the unique needs of UK business owners.
To correct the gap between the product and search visibility, we moved from broad SEO to an intent-driven framework built around the industries and locations that matter most.
Our approach centered on personalization and scale - combining ANNA’s market insight with a content velocity and clustering strategy tailored to the UK market.
We began by analyzing UK search behavior across business niches - identifying distinct search journeys for:
Each vertical received a dedicated landing page cluster, complete with:
This industry-first content architecture turned generic formation content into tailored, high-intent funnels that matched real search behavior.
Once the foundational clusters were built, we scaled visibility through Programmatic SEO (pSEO) - an approach that automated the creation of highly targeted, location- and profession-specific landing pages.
We developed hundreds of localized pages such as:
Each page dynamically integrated:
In parallel, we built profession-focused programmatic pages, targeting queries like:
This programmatic layer allowed ANNA to blanket the UK SERP - appearing in both national and local searches and expanding their keyword footprint across hundreds of city- and profession-based queries. Within weeks, ANNA began ranking for keywords where they previously had no visibility at all.
Once the structure was in place, we accelerated production through content velocity - publishing at scale without sacrificing quality.
By producing a consistent stream of high-intent content every week, we built momentum and topical authority faster than competitors could respond.
Each page followed a unified SEO playbook:
By combining quantity with precision, ANNA quickly built topical authority across multiple clusters at once - creating full-journey coverage and ranking more pages faster than competitors could react.
To enhance discoverability, we built a smart internal linking system connecting all vertical clusters.
Each landing page linked to its related guides and blogs, forming tightly themed clusters. This ecosystem improved crawl depth, distributed authority more efficiently, and helped Google understand ANNA’s topical relevance, accelerating rankings across the entire formation category.
This system ensured that every new piece of content contributed directly to overall SEO performance - reinforcing ANNA’s relevance across thousands of UK business formation queries.
As Google rolled out AI Overviews (SGE) in the UK, we adapted ANNA’s SEO to ensure visibility in generative results.
Our AI Search Optimization Framework included:
Between May and September 2025:
This positioned ANNA as an early leader in Generative Engine Optimization (GEO), giving them visibility in AI search environments where most competitors weren’t yet present.
Using GSC, GA4, and Ahrefs, we monitored keyword shifts, click trends, and signup attribution across every cluster.
Each month, we:
This iterative approach helped ANNA maintain steady growth - even as competition intensified in the UK market.
The results were clear: ANNA Money became one of the most visible and trusted brands for company formation in the UK.
The outcomes directly reflected ANNA’s initial goals:
Additional performance highlights:
In six months, ANNA Money went from a strong product with modest visibility to a market leader in UK company formation SEO - ranking at the top of the SERP for thousands of high-intent searches.
By combining personalized industry content, scalable publishing, and continuous optimization, we turned organic visibility into a sustainable acquisition engine that continues to fuel business growth.
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Omnius is an AI-native SEO & GEO agency maximizing the probability of B2B SaaS & Fintech companies being included in AI answers, selected by agents, and chosen by humans.
