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We worked with GlobalApp Testing to scale their organic traffic and MQLs.
The goal was to invest heavily in recovering the traffic that had been falling for a year and a half and create a new, high-quality one to acquire new users to create stable growth.
Our team optimized and produced over 200 articles in 12 months.
In Q4 2024, we achieved a 140% increase in organic traffic compared to Q4 2023, driven by a 163% increase in HMQLs.
This growth not only boosted visibility but also helped us reach more than 280k organic visitors during this period and led to higher conversions for the client.
Let’s dive into it.
During these 12 months, looking at the results with all the recoveries that have been done, we saw an impressive:
👉 1,100+ unique daily organic visits on average
👉 35,000+ monthly organic search clicks (and still growing)
👉 21,480+ organic keywords the website ranks for
👉 4,257+ organic keywords on the first page (+161.32%)
👉 1,024+ organic keywords in the top 3 position (+131.15%)
👉 140% organic traffic growth in Q4 2024 compared to Q4 2023, with 4 months being invested in solving the plagiarism.
👉 96% increase in MQLs from the organic search during this period, with a 163% increase in HMQLs.
But don’t just take our word for it—here’s what GlobalApp team had to say about their experience working with us.
Wanna achieve similar results? Schedule a free call with us, and let's discuss how we can help your business grow!
Before we started creating anything, we analyzed the performance of the website and existing content, which helped us identify many issues and areas for improvement.
The client faced multiple challenges that were hindering their traffic growth, including:
Additionally, the website had been experiencing a steady decline in traffic for over 18 months.
The challenge wasn’t easy at all. 😀
Which intrigued us to accept it.
These were the numbers before we began our SEO execution:
👉 11,963 total keywords they ranked for
👉 1,629 keywords they ranked for in the top 10 results
👉 443 keywords they ranked for in the top 3 results
👉 12k monthly organic search clicks
You can see the keywords performance here:
To achieve these results, we developed an action plan that included:
This data-driven approach led to measurable growth, improved search visibility, and significantly increased conversions.
Here, we’ll explain them in more detail.
We conducted a thorough technical audit of the website to identify and resolve any underlying issues that could impact its performance and search engine visibility.
This involved optimizing site speed, improving mobile responsiveness, fixing broken links, and enhancing overall website structure.
We worked closely with the client’s development team to enhance the website's health, ensure the pages were indexed properly, and deliver a better UX.
Once we restructured all the pages, deleted the unnecessary ones, and redirected them, we optimized the website's on-page and technical elements, including:
This ensured search engines could better understand the website's content and relevance to user queries.
Within the content audit process, we initially identified articles in different stages of the life cycle and implemented a prioritized optimization strategy.
How? By finding articles within each of the 4 stages:
For the content that we identified has decayed for 3 straight months, we knew something needed to happen with it.
So what do we do?
1. Identified the decreasing content and sorted it based on the criteria explained below
2. Decided what to do with it by auditing the content in detail by analyzing each piece in detail
3. Created an actionable plan for executing the updates so we can track the progress later.
To maximize traffic and conversions in the shortest period of time, we prioritized the content to update by the following criteria:
We’ve set to measure results by traffic and separately by conversion change, paying attention to the pages that lost traffic and conversions and sorting them in ascending order (to get the ones with the largest drop-offs first).
Based on this analysis, we got the exact list of pages that were most affected when it came to traffic, and we additionally analyzed them with a focus on conversions.
We have gone through all the affected pages, analyzed them in live, and assessed things like:
For each article that we’ve prioritized for the update, we’ve created a “To Do” list on what exactly should be improved within each page.
Based on this report analysis, we created tasks for each update and delegated them to our editors, writers, and designers to work on these improvements.
Here are the results we got after the updates of decaying pieces:
This instant growth was the case with over 50% of the content we updated (some of the content took more time to grow).
Dead content is content that is not providing value to your business - not generating any traffic in the last 3 months or more.
To find it, we analyzed the pages within the GSC overview and sorted them by clicks in ascending order to get the pages with zero clicks first.
We exported this to get the list of articles with 0 clicks we should potentially update or remove.
Then, we analyzed which articles should be updated and improved (potentially reoptimized for different keywords) or merged with the existing content.
The content we found non-valuable was removed.
In general, there are two common types of content gaps we’re looking to fill - domain-level and page-level ones:
In most cases, this happened because they had more in-depth content than we did.
So, we followed this process to identify both types of gaps:
How did we implement it:
We monitored the progress of each task in our project management tool and set up follow-up tasks for us to review the work.
By following this process, we ensured:
Besides that, we found the potential to cover the BOFU content, as most of the content on the website was TOFU and MOFU, which was driving traffic but lacked MQLs.
We created BOFU articles related to queries that searchers who consider different solutions and are ready to buy are searching for.
For example:
Before taking any action, we audited all the internal and external links and checked the following:
Here's how we improved internal linking:
We linked to other valuable resources within the website and credible external sources to establish authority and provide extra value to readers.
All that by focusing on the topic clustering model.
It helped us strengthen the clusters and make the Global App website more authoritative for specific topics.
Here are the results of specific content updates that included internal linking, which helped articles drive around 400 clicks daily.
When our client approached us, they struggled with declining search rankings due to a high volume of toxic backlinks harming their website’s authority.
These low-quality, spammy links negatively impacted their authority and search performance, making it difficult to compete for high-value keywords.
To reverse this trend and establish a strong, trustworthy online presence, we implemented a comprehensive backlink recovery and acquisition strategy, focusing on:
Through this approach, we successfully:
✅ Increased the number of referring domains by 500+, significantly expanding the website’s reach and authority.
✅ Boosted the client’s Domain Rating (DR) to 71, enhancing their search engine trust and rankings.
Want similar results?
Contact us today for a free SEO audit and discover how we can help you start growing your revenue today!
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