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In short, the results we achieved during the 13 months of working with one of our SaaS clients:
This particular SaaS client was one of the new players in the already saturated AI niche in 2022.
Their SaaS ICP included both B2B and B2C customers with different product offerings.
Here, our agency was responsible for bringing both B2B and B2C organic leads through different SEO initiatives.
From the beginning, the client had only a few content pieces that simply weren’t driving qualified traffic, engagement, and leads.
They were facing numerous challenges in a highly competitive AI niche, including the following ones:
They were struggling to gain visibility in SERPs, so they needed a SaaS SEO agency with the results-proven experience to help them take their business to the next level.
The challenge was straightforward — build organic growth, put SEO strategy into practice, and add value through content that will generate new qualified leads.
The client had two core goals for the campaign:
1. Increasing the organic traffic and leads through high-quality content
2. Optimizing their existing website for higher search engine rankings and better conversions.
They took us on board because we have a proven framework and a number of successful case studies that show our results in driving leads through content and SEO in a saturated AI niche.
Restructuring their website, creating content focused on SEO and conversions, and utilizing content clusters helped us drive big wins when it comes to organic traffic and signups.
Our solution was mainly focused on 4 segments that helped our client build sustainable growth and concrete results in a short period of time:
1. Fixing the technical issues and setting up the proper website and content structure
2. Building content clusters around product-related keywords
3. Creating and optimizing alternative and product-based landing pages for higher conversions
4. Developing AI-supported systems and putting all efforts into scaling organic growth through content velocity
To address these challenges, we developed a comprehensive SEO strategy tailored to the AI niche:
Starting with analyzing existing content assets, the goal was to understand what specific primary keyword each page was attempting to rank for and how the content was interlinked with other pieces.
We looked at the internal linking structure between pages and articles on the website in order to understand how it was constructed.
This included exploring and mapping content that we will create for all three levels, including the BOFU, MOFU, and TOFU.
The initial plan was to target the BOFU(bottom of the funnel) pages and content to help us drive fast rankings and leads in a short time.
But first, we needed to create the proper website structure.
How did we do that?
Step 1. We mapped all the product-based pages we should create and mapped all the keywords we will target based on our comprehensive keyword and customer research.
Step 2. Then, we created separate BOFU product pages targeting the best primary keyword that can potentially bring us leads following the best practices.
Those were pages such as:
What happened next?
We simultaneously worked on creating the BOFU and other SaaS types of content by using the cluster approach.
The idea was to build clusters of relevant topics for our AI tool and to build authority for each topic that covered various aspects of its functionality, benefits, and applications.
Some keywords we targetted for these types of content:
Once done with all pieces of content, we interlinked relevant BOFU pieces with both the middle and top-of-the-funnel - all pointing to the relevant product page.
The individual MOFU and TOFU pages were completely revamped, including their structure, to meet search intent and rank for additional relevant secondary keywords, as well as relevant snippets.
By doing so, we not only improved the overall structure and coherence of our content but also enhanced its SEO performance, making it more discoverable to our target audience.
This resulted in increased organic traffic and leads as potential customers found comprehensive information aligned with their needs and interests.
Our work ended up outranking some of the greatest players, such as Forbes, SemRush, SERanking, Ahrefs, Backlinko, Outbrain, etc.
As we started creating content in the competitive AI niche that had just started growing, increasing the number of qualified leads for our client’s AI tool required a multifaceted approach.
Besides creating new content, we conducted a complete content audit of the existing content to see how well it performed and to make decisions on which content:
This content audit provided us with a visual map of the existing content performance and helped us align the content plan and overall SEO strategy with the content we were working on.
Then, once we created all these products and alternative-based pages, we focused on tracking them and optimizing their performance to improve conversions.
Recognizing that different segments of our audience had varying preferences and needs, we created content that addressed specific pain points and value propositions associated with our AI tool, such as:
This helped us target specific customer personas, which resulted in increased conversions coming from these pages.
But that’s not all.
Through A/B testing and iterative optimization, we refined the messaging, design, and UX of these landing pages and articles to maximize their lead acquisition.
So what we did step by step:
As a result, we saw a significant improvement in conversions and overall lead generation, demonstrating the importance of personalized messaging in driving lead acquisition for our client’s AI tool.
Once we optimized the performance of the existing content, we prioritized creating content at scale, ensuring a consistent stream of high-quality content related to the best-performing features related to our tool.
Those features were proven to be the ones that make visitors convert into leads, and so on.
This involved staying abreast of industry trends, updates, and customer pain points, allowing us to produce timely and relevant content that resonated with our audience.
By maintaining a regular publish that we managed, we were able to drive ongoing engagement, ultimately leading to higher leads as prospects actively sought out our expertise and solutions.
And that’s not all.
Once we started generating results, we doubled down on translating those pages into other languages(FR, ESP, GER, etc.) to personalize the approach and scale the traffic in different countries.
It helped us not only scale the already performing content and its conversions but also meet those markets even better and understand the demand for the solution.
We saw a huge increase in leads directly attributed to our content efforts and due to the fact that the previous content was not properly optimized.
Based on our trackings, there was a huge growth within this 13-month period after creating the conversions-focused content and doing it at scale.
Results: 2.73M+ organic clicks in 13 months.
Once we started translating and optimizing the content performance, we saw a great increase in keyword rankings across the main keywords targeted with each piece of content:
We were able to rack up an additional $78k+ worth of monthly organic traffic value, which had a huge impact on generating leads through content:
In the end, our client became an authoritative domain in the AI industry.
However, we were able to outrank high-authority domains even before that, thanks to implementing a structured approach to our SEO and content marketing strategy.
Interested in generating the results like this?
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Omnius is an AI-native SEO & GEO agency maximizing the probability of B2B SaaS & Fintech companies being included in AI answers, selected by agents, and chosen by humans.
