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The SaaS AEO agency that gets your product cited in LLMs Based in Europe We help SaaS companies build visibility, authority, and demand through AI search.
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SaaS buying evolved to multi-channel research that includes AI search. We optimize SaaS websites not only for Google, but also LLM search engines, including ChatGPT, Claude, Gemini, Perplexity & DeepSeek.
51% of SaaS research now starts with AI.
This is the share of B2B software buyers who now start their research in a chatbot like ChatGPT before they ever open Google, up from 29% just a year earlier. Buying journey is undeniably evolving to include AI-driven research, with AEO for SaaS being the newest, highest-leverage part of it.
While most other agencies are bolting AEO onto their existing SaaS SEO offering, based on the assumption that the same playbook just needs a few AI keywords added...
We took a different approach.
SaaS buyers research differently than other categories: they compare tools side by side, check integrations, and often decide whether to start a free trial before they ever talk to a salesperson.
So we built our SaaS AEO protocols specifically around that behavior, through research, experiments & analysis based on the large datasets we have access to.
We also developed our in-house AI search tracking tool, AtomicAGI, to track exactly how AI engines cite SaaS products specifically, not just AI visibility in general.
We're still learning and actively documenting what's specific to how SaaS buyers actually use AI to decide what to try.
Why should SaaS companies care about Answer Engine Optimization?
Since ChatGPT's launch in November 2022, AI-driven SaaS research has grown massively, with ChatGPT alone now processing over 2 billion prompts a day. For SaaS specifically, this isn't a future trend: 94% of B2B software buyers already use AI tools somewhere in their purchase process.
Buyer behaviour is shifting fast. Roughly 90% of buyers say they click through to verify an AI-generated answer against a primary source before trusting it, meaning the moment your product is named in an AI answer is often when a trial signup actually starts.
We’ve spent the past 10 years working in B2B SEO. Here’s how we’re aligning it with AI Search for the next 10.
Before we touch a single page, we map how ChatGPT, Claude, Gemini & Perplexity currently talk about your product versus your real competitor set - the tools your buyers are actually comparing you against, not a generic industry list.
We track which prompts trigger a citation, which competitor gets recommended instead of you, and where your product is simply missing from the conversation entirely.
For SaaS specifically, this includes the exact "best tool for X" and "alternative to Y" prompts your buyers type when building a shortlist. That baseline becomes the foundation for everything we build next.
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AI engines read structure before they read content, and SaaS product pages are often the worst offenders: pricing tables, feature grids, and integration lists that make sense visually but parse poorly for an LLM.
We implement FAQPage, HowTo, and Entity schema across your key pages, so ChatGPT and Perplexity can parse exactly what your product does, who it's for, and how it compares.
We also build and maintain your LLMs.txt file and map the relationships between your product, its integrations, and its category, so AI engines don't confuse you with other tools.
Good content isn't automatically good AEO content. We create and optimize your feature pages, integration docs, and comparison pages into a format generative engines prefer: direct Q&A blocks, TL;DRs, and structured comparisons that answer "is this right for me" without forcing an AI to guess.
Every page is tested against the actual prompts your buyers use, like "X vs Y" and "best tool for [use case]," not just search keywords. It's the same product knowledge you already have, restructured to actually get cited when someone's comparing you to alternatives.
None of this matters if GPTBot can't crawl your site. We audit crawlability and indexability, fix rendering issues caused by heavy JavaScript, and improve Core Web Vitals so your pages load fast enough to be indexed and trusted. We also clean up toxic backlinks and technical issues that quietly drags down both your SEO and your AI visibility.
The result: a fully indexable site for ChatGPT's crawler, with the site architecture and page structure LLMs need to understand what you offer. This is unglamorous work, but it's the foundation everything else sits on.
The only SaaS AEO agency that
owns its AI search technology.
94% of B2B software buyers now use AI tools at some point in their purchase process, and 51% start their research with a chatbot before they ever open Google.
Most agencies selling AEO for SaaS are still guessing how that research actually happens. We built our own AI search-tracking tool to measure it directly, tracking exactly how and when SaaS products are cited across ChatGPT, Claude, Gemini, Perplexity, and other engines.
As a specialist AEO agency for SaaS companies, every protocol we use came from that data, not assumptions borrowed from traditional SEO.
We partner up only with companies from SaaS & Fintech verticals. Unlike traditional agencies, we integrate deep; covering both technical & creative components of organic growth.
SaaS companies, big & small, saw a proof of concept in our workflow. Here are the results.
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What stood out from the beginning was how comprehensive the onboarding and setup process was. Compared to other agencies we’ve worked with, Omnius invested much more time upfront in understanding our product, positioning, tone of voice, and goals before moving into execution.
Communication has been strong throughout. The team is responsive, open to feedback, and quick to adapt when we’ve pushed back on certain directions or priorities. The workflow in Notion also makes day-to-day collaboration very smooth.
The biggest benefits are consistency, speed of execution, and content output. We’ve also seen positive progress across both SEO and GEO initiatives.
I’d recommend Omnius especially to companies looking for a high-output SEO partner that is willing to properly understand the business upfront and improve continuously over time.
Far from the nightmares I’ve accrued hiring SEO agencies in the past. Particularly at a time when the SEO playbook of old quickly becomes irrelevant.”
We heard these questions before. Here are the answers.
AEO (Answer Engine Optimization) services help your website appear in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and voice assistants.
By optimizing content structure, authority signals, and entity relevance, AEO improves visibility in AI-driven search results, driving sustainable traffic and long-term growth beyond traditional rankings.
SaaS buyers compare tools directly, check integrations, and often decide whether to start a trial before ever speaking to a salesperson. AEO for SaaS focuses specifically on "best tool for X" and "alternative to Y" prompts, comparison and integration content, and citation tracking tied to trial signups, not just general brand visibility.
Incorporating AEO services into your SaaS marketing can help you achieve sustainable trial signups without increasing advertising costs. These services use AI-powered strategies and expert SEO knowledge to improve how AI engines cite your product, drive long-term traffic, and stay ahead of how SaaS buyers now research tools.
By outsourcing to a specialist agency, you reduce operational workload and boost your chances of long-term AI-driven growth.
An AEO agency for SaaS usually provides four core services: an AI visibility audit mapping how your product is cited versus real competitors, structured data & schema implementation across product and comparison pages, content optimization for comparison and alternative-page queries, and technical AEO work to keep your site crawlable. Together, these make sure AI engines can find, trust, and recommend your product.
Entity clarity (is your brand consistently described the same way across the web), third-party validation (G2 and Capterra specifically drive the majority of software citations in ChatGPT), content structure built for extraction rather than skimming, and demonstrated real-world results over generic claims.
LLMs don't rank pages the way Google does, they synthesize an answer from whichever sources they trust most, which is why review-site presence matters more here than it ever did for traditional SEO.
We onboard up to 8 clients per year, typically 2 per quarter, to ensure high-quality service and integration. Start dates depend on current demand and cultural fit. Our team members complete a 12-week Academy process, and we use only internal resources.
This approach allows us to begin projects promptly once mutual interest is established and capacity is available.
Answer Engine Optimization resources worth checking.
Omnius is an AI-native SEO & GEO agency maximizing the probability of B2B SaaS & Fintech companies being included in AI answers, selected by agents, and chosen by humans.