Holistic PropTech SEO agency that knows industry in & out

Based in Europe

We build SEO strategies that boost revenue for PropTech businesses.

STATE OF THE INDUSTRY

What's wrong with most SEO strategies for PropTech companies?

Most SEO strategies for PropTech companies focus on basic metrics like keyword rankings and search volume. While important, they often fail to address the unique challenges of the PropTech industry. Effective SEO requires an in-depth understanding of factors like real estate market trends, local SEO, property search behaviors, and the complex buyer journey — details that generalist SEO agencies often miss.

Many agencies treat PropTech SEO the same as other industries, neglecting critical elements like seasonal trends, user intent, property-specific keywords, and mobile optimization for searches. This leads to missed opportunities in attracting the right audience, ineffective lead generation, and poor conversion strategies.

At Omnius, we specialize in SEO for PropTech companies, focusing on local search optimization, high-quality content, and a deep understanding of the property search process to drive long-term organic growth and maximize ROI.

Graphic displays of important factors for SEO strategy, including: Search Volume, Keyword Saturation and Intent Level

Unlike traditional agencies, we partner up exclusively with SaaS companies; covering both technical & creative components of organic growth. Here's what we do.

Keyword Research

Identifying keywords potential customers use to search for products like yours. Prioritizing the most effective ones.

Market Analysis

Exploring the market potential, pain points, and competitors’ approaches to find opportunities for creating an outstanding product delivery strategy.

SEO & GEO Strategy

Developing a six-month SEO and GEO strategy to build topical authority, strengthen visibility across search engines and AI platforms, and position your brand as the best solution.

Content Writing

Creating enticing product-led content that educates potential customers about your product & awakening their desire to try it without being salesy.

Website Content

Creating alternative, feature, and template-based landing pages that help your website grow and personalize the experience for potential customers.

Content Design

Making content attractive and easy to consume. All that by using memorable visuals, infographics, short paragraphs & bullets that support the story.

Content Distribution

Proven step-by-step distribution protocols that help us test & optimize content performance in real-time while helping it ranks fast.

CRO Optimization

We optimize every page and include elements that boost conversions, which helps us transform website visitors into MQLs.

Data Analysis

From uncovering hidden insights to driving informed decision-making, our data analysis helps us measure results and maximize ROI.

Our do's & dont's

No AI writing & quick SEO "hacks"
We believe that marketing activities that come with low-to-no entry barriers bring more risk that rewards in the long-term.

No junior marketers selling to C-levelOur team is comprised of marketers with years of experience in market positioning & targeting B2B decision makers.

Complete focus on high-intent BOFU audienceWe focus exclusively on high-intent, bottom-of-funnel audiences ready to convert. Our data-driven approach generates qualified sales leads (SQLs), not just traffic metrics.

Frictionless communication & project managementExecuted through direct Slack integration, transparent management process in Notion, weekly scrum meetings, and real-time progress reports.

PropTech startups, big & small, saw a proof of concept in our SEO workflow. Here are the results.

How we grew SaaS tool from 0 to 2.73M organic clicks in 13 months

One of G2's Top 10 AI products of 2025, TextCortex needed organic growth to match their product strength. We built their SEO and content engine from scratch.

Organic clicks in 13 months

$78K+

Monthly traffic value in 13 months

600+

Top-3 rankings in 13 months

Generative engine optimization case study - Omnius AI search growth by 106%

Omnius grows 150-180% year over year through SEO and GEO alone. This is how we applied our own AI search methodology, tracking citations, prompt-level visibility, and SQL attribution.

SQLs generated in 6 months

+138%

AI clicks (5.05K) in 6 months

47%

Average AI visibility

Fintech SEO case study: How ANNA Money grew signups by 60%

We helped ANNA Money, a Deloitte UK Fast 50 (2024) fintech that raised $88M+, become one of the UK's top-ranking business accounts through SEO and AI search.

Weekly signups in 6 months

+164.44%

AI search traffic in 6 months

+314%

Top-3 keywords in 6 months

How we helped Global App Testing increase HMQLs by 163% in 12 months

Global App Testing is an enterprise QA platform trusted by Google, Meta, and Microsoft. We reversed 18 months of organic decline through technical SEO and a link-building programme.

Global App Testing

Software / QA Services

Organic traffic in 12 months

35K+

Monthly organic clicks in 12 months

Industries: B2B software companies across SaaS, Fintech, AI and Enterprise software. We believe that narrow focus, wider contextual understanding of the market & deep expertise yield asymmetrical returns.

188M+

The number of registered users attributed directly to the work of our team, from our foundation to the end of 2025.

Through the 10+ years of experience in PropTech marketing, we made a process that maximizes the probability of SEO meeting revenue goals. Here's how it functions.

001: FOUNDATIONS

Strategic Market Research

Initially, we dive into market research to uncover actionable insights about your target audience, product USPs, and competitive dynamics. We identify and define your ICPs, research & group product-led keywords, and analyze SEO health, market trends, and competitor performance.

This data-driven process allows us to identify untapped opportunities and growth gaps, setting the stage for a strategy that delivers measurable impact.

Activities

Market research

User Persona Development

Competitive landscape analysis

CRO analysis

Historical data analysis

Technical SEO fixes

Website healthscore optimization

Toxic backlinks elimination

Data tracking

Outputs

User-friendly guides that clearly explain your product's features and benefits.

Comprehensive competitor lists and high-value keywords, complete with strategic growth recommendations.

Identified growth opportunities, such as free resources and market strategy gaps, to accelerate your success.

002: strategy

Holistic Strategy Development

With a solid foundation of insights in place, we craft a comprehensive content marketing strategy that seamlessly integrates SEO with your business goals. We prioritize mapping and building product-led content clusters around high-intent keywords.

By defining clear 12-month KPIs and establishing precise workflow protocols, we ensure every piece of content is purpose-built to align with your revenue and acquisition targets, leaving no room for guesswork.

Activities

SEO strategy

Content marketing strategy

Content calendar creation

Website mapping

12-month KPI defining

On & Off-page SEO planning

Looker Studio reports development

Outputs

Holistic strategy documentation on Notion, with elaborate explanations for each component of the strategy

Content calendar with a planning timeline for when and how website pages and articles will be produced

Defined KPIs & Projections

003: Execution

SEO Execution & Reporting

We deliver business-driven content with precision and efficiency by keeping everything in-house. From writing and design to SEO optimization, all managed through a streamlined and systematized process. True to our culture, we maintain complete transparency.

You’ll get access to real-time updates, weekly reports, and a detailed content calendar with publishing dates. With our process, there’s no micro-management required, just predictable, scalable outcomes driven by data.

Activities

On & off page SEO

Technical SEO

Content creation - Articles & Webpages

Landing page development

Programmatic SEO

Generative Engine Optimization (GEO)

SEO localization

Content updates & interlinking

Backlinking

Publishing on CMS

SEO Consulting

Comprehensive management

Weekly scrum meetings

Detailed reports

Outputs

High-converting marketing funnel

Monitor your progress with Google Analytics and Looker Studio reports.

Insights into funnel performance, specific clusters, and article effectiveness.

Track SEO progress with detailed traffic performance and MoM, QoQ, and YoY comparisons.

SEO is evolving to multi-channel SEO that includes AI search channels. We optimize websites not only for Google, but also LLM search engines, such as ChatGPT & Perplexity.

Generative Engine Optimization - How to rank on ChatGPT & Perplexity?

“With Omnius, we saw immediate results - 64% higher conversion on a new website and 110% organic growth in 6 months. So, if you want an agency that understands startups, do yourself a favour and talk to them.”

Ivana Todorovic

co-founder & CEO

“Omnius is one of the most high-quality, reliable, and trustworthy SEO agencies in Europe, specifically focused on B2B SaaS & Fintech startups.”

Polina Alexandrova

INVESTOR

“Omnius is bringing in great ideas from their view of the SaaS world.”

Dominik Lambersy

Co-founder & CEO

“Omnius completely owns the project - taking control & monitoring performance. The speed at which they deliver is insane – I honestly don’t know if they have 100 people working around the clock.”
‍

Sergei Fedorov

FORMATIONS PO

“Professional sparring partner & advisor across several marketing channels. Very professional in their work to find automated solutions that are scalable”

Namdar Hazrati

HEAD Of BUSINESS DEVELOPMENT

“It’s been absolutely amazing to work with Omnius. Exactly what we needed in order to move quickly, and maintain that winning edge.”

Dusan Bijelic

Partner

“Omnius created an automated content machine for us. They don't just deliver content but they also dive deeper into strategy and explorations of potential routes for growth.”

Omar Farook

Co-founder & CEO

"Omnius team is experienced, professional, and maintains open communication. Their recommendations for tech improvements and insights into market trends, has been highly valuable for us."

Djordje Jevtic

CO-FOUNDER & CEO

“Truly valuable partner in helping us to achieve our SEO and analytics goals. Their expertise has allowed us to reach a wider audience and increase our sales.”

Mihajlo Nikodijevic

CEO

“Omnius is a driven and experienced SEO agency that understands Fintech industry very well. Their can-do attitude, friendliness, and ambition for our success are a big part of why we enjoy our partnership so much.”

Arna Þorbjörg Halldórsdóttir

Marketing & Communications Manager

Predictable organic growth

Deep specialization in SaaS industry

Marketing know-how & processes

SEO, CRO, Content & Data ops streamlined

Authoritative, BOFU-focused content

Deep integration & responsiveness

Data-driven SEO controlling

Capital-efficient B2B user acquisition

Hiring, onboarding, management costs

Marketing process ineffectiveness

Data discrepancies & intransparency

Focus on vanity metrics

Customer intent misfocus

Low trial to paid conversion & retention ratio

We heard these questions before. Here are the answers.

Why is SEO important for PropTech companies?

SEO is crucial for PropTech companies to boost visibility, attract high-quality leads, and maintain a competitive edge in the crowded real estate tech market. It helps drive organic traffic, improve search rankings, and convert visitors into clients or partners.

What should I consider when choosing a PropTech SEO agency?

Look for agencies with expertise in the real estate tech industry, a deep understanding of local SEO, buyer intent, and long sales cycles. Ensure they offer tailored strategies, a track record of success, and align with your PropTech goals and challenges.

How do PropTech SEO agencies measure success?

Success is typically measured by improvements in organic search rankings, increased website traffic, higher lead conversions, and a boost in qualified inquiries. Metrics like engagement, click-through rates, and revenue growth are key indicators of effective SEO.

How long does it take to see results from PropTech SEO strategies?

Results from PropTech SEO can take 3-6 months to show, depending on the competition and the strategy's complexity. It takes time for search engines to index changes, but a consistent, long-term approach will lead to sustained improvements in visibility and lead generation.

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Contact our team

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Omnius is an AI-native SEO & GEO agency maximizing the probability of B2B SaaS & Fintech companies being included in AI answers, selected by agents, and chosen by humans.

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